Job Description Sales Manager

Position: Sales Manager

Department: Sales & Business Development

Location: Kolkata (Work from Office / Field Sales)

Salary: Up to 35,000 per month (CTC) + Performance Incentives (as per company policy)

Experience: 3 5 Years (B2B Industrial Sales)

Qualification: Bachelors Degree (MBA in Marketing/Sales preferred)

About the Role

We are seeking an experienced, dynamic, and target-driven Sales Manager to lead business development initiatives and drive revenue growth. The ideal candidate should have a proven track record in B2B industrial sales, preferably within the Iron & Steel, Engineering, Fabrication, Electrical, Construction Materials, or Manufacturing industry.

The Sales Manager will be responsible for acquiring new customers, managing key accounts, achieving sales targets, developing market strategies, and coordinating with cross-functional teams to ensure seamless order execution and exceptional customer service.

Key Responsibilities

- Drive business growth by identifying and developing new business opportunities through market research, networking, cold calling, and client visits.
- Build and maintain strong relationships with contractors, EPC companies, consultants, distributors, dealers, fabricators, OEMs, and industrial customers.
- Promote and sell the companys products, including Cable Trays, Trunking Systems, Raceways, Slotted Angles, Support Systems, and Fabricated Steel Products .
- Prepare techno-commercial quotations, negotiate pricing and commercial terms, and successfully close business opportunities.
- Manage the complete sales cycle from lead generation to order execution and payment collection.
- Coordinate closely with Production, Operations, Dispatch, Purchase, and Accounts departments to ensure timely manufacturing and delivery of customer orders.
- Achieve monthly, quarterly, and annual sales targets while driving sustainable revenue growth.
- Identify current market segments, industries,



and business opportunities to expand the companys customer base.
- Develop long-term relationships with existing customers to maximize repeat business and customer satisfaction.
- Monitor competitor activities, pricing strategies, market trends, and emerging opportunities.
- Prepare daily sales reports, customer visit reports, sales forecasts, pipeline reports, and business development updates for management.
- Participate in exhibitions, trade fairs, industry events, and client meetings to promote the companys products and services.

- Resolve customer concerns and coordinate internally to ensure timely issue resolution.
- Maintain accurate documentation of quotations, purchase orders, contracts, customer records, and CRM updates.
- Support management in developing sales strategies, pricing policies, and market expansion plans.

Eligibility Criteria

- Bachelors Degree in Business Administration, Marketing, Commerce, Engineering, or a related discipline.
- MBA in Marketing or Sales will be an added advantage.

Experience

- 3 5 years of proven experience in B2B industrial sales .
- Demonstrated success in achieving sales targets, managing key accounts, and driving business growth.
- Experience in the Iron & Steel, Engineering, Fabrication, Electrical, Construction Materials, Industrial Products, or Manufacturing sector is highly preferred.

Required Skills

- Strong expertise in B2B sales and business development.
- Excellent negotiation, persuasion, and closing skills.
- Good knowledge of iron & steel products, fabricated products, and manufacturing processes.
- Understanding of tendering, techno-commercial quotations, purchase orders, contracts,



and commercial negotiations.
- Strong customer relationship management and key account handling skills.
- Ability to identify market opportunities and develop strategic sales plans.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in MS Excel, MS Word, MS PowerPoint, CRM software, and Email Communication .
- Strong analytical, problem-solving, and decision-making abilities.
- Self-motivated, target-driven, and willing to travel for customer meetings and business development activities.

Key Performance Indicators (KPIs)

- Achievement of monthly, quarterly, and annual sales targets.
- Acquisition of new customers and expansion of the client base.
- Revenue growth and order conversion ratio.
- Customer retention and repeat business.
- Timely submission and successful conversion of quotations.
- Collection of outstanding payments within agreed timelines.
- Customer satisfaction and effective complaint resolution.

Preferred Candidate Profile

- Established network with contractors, EPC companies, consultants, dealers, distributors, OEMs, fabricators, and industrial clients.
- Experience in selling Cable Trays, Raceways, Trunking Systems, Slotted Angles, Support Systems, Structural Steel, or other fabricated steel products will be highly preferred.
- Strong leadership qualities with the ability to work collaboratively across departments and contribute to business expansion.

Compensation

- CTC: Up to 35,000 per month (based on experience, industry exposure, and performance).
- Attractive performance-based incentives may be offered as per company policy.

Job Location: Kolkata (Work from Office with Regular Field Visits)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sales Manager (West Bengal)
🏢 Estalvis Advisors
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