Head Brand & Marketing

Location Mumbai (Chembur)

Experience 812 Years

Salary 18–24 LPA

Employment Type Full-Time

About Biofrost

Biofrost is a fast-growing consumer healthcare and wellness brand committed to delivering innovative pain relief and wellness solutions across India. With a strong presence across Amazon, Flipkart, pharmacies, distributors and our own D2C platform, we are looking for a strategic marketing leader to drive the next phase of our growth.

Role Summary

We are looking for an experienced Head – Brand & Marketing to own Biofrost's brand strategy and marketing roadmap. Reporting directly to the Founders, you will lead brand development, product positioning, consumer insights and integrated marketing initiatives while mentoring our in-house marketing team.

This is a strategic leadership role focused on building a scalable, consumer-first healthcare brand.

Key Responsibilities

- Own and drive the overall brand strategy and positioning.
- Develop annual and quarterly marketing plans aligned with business goals.
- Lead and mentor the Performance Marketing Manager, Content team and external agencies.
- Ensure consistency in brand communication across all customer touchpoints.
- Drive product launches, GTM strategies and seasonal campaigns.
- Review marketing performance and recommend strategic improvements.
- Analyse consumer behaviour, market trends and competitor activities.
- Collaborate with Sales, Product, E-commerce and Operations teams.




- Define marketing KPIs and monitor business performance.
- Build a high-performance marketing culture focused on innovation, accountability and growth.

Desired Candidate Profile

- 5–7 years of experience in Brand Marketing, Consumer Marketing or Category Management.
- Experience in FMCG, Consumer Healthcare, OTC, Wellness, Personal Care or D2C brands.
- Proven track record of building and scaling consumer brands.
- Strong understanding of Brand Strategy, Product Marketing and Marketing Analytics.
- Experience managing cross-functional marketing teams.
- Strong commercial acumen with the ability to translate insights into business growth.
- Excellent leadership, communication and stakeholder management skills.
- MBA/PGDM in Marketing preferred.

Preferred Skills

Brand Strategy ,Brand Management, Marketing Strategy, Consumer Marketing, Brand Positioning, Product Marketing

Category Management, Digital Marketing, Performance Marketing

Marketplace Marketing,Amazon & Flipkart Marketing,Google Ads

Meta Ads, Marketing Analytics, Consumer Insights

Campaign Management, Marketing Planning, Team Leadership

Budget Management

Why Join Biofrost?

- Opportunity to shape a quick-growing consumer healthcare brand.
- Work directly with the Founders and influence key business decisions.
- Lead an established marketing team and build long-term brand strategy.
- High ownership with significant scope for innovation and impact.
- Competitive salary with strong career growth opportunities.

📌 Head Brand and Marketing (Maharashtra)
🏢 BioFrost
📍 Maharashtra