Job Summary:

Writer Information is looking for a highly driven and consultative Inside Sales Representative (ISR) to support its Business Process Services (BPS) practice. The ISR will be responsible for building a qualified sales pipeline by identifying target accounts, mapping key decision-makers, generating executive-level conversations, and nurturing prospects until they become Sales Qualified Leads (SQLs).

This is an Account-Based Marketing (ABM) and enterprise prospecting role that requires strategic thinking, exceptional communication skills, and the ability to engage with CXO-level executives across target organizations.

Role & responsibilities

Account-Based Prospecting & Mapping

- Targeting: Build and research strategic enterprise accounts aligned with BPS growth and digital transformation goals.
- Mapping: Create account heat maps and identify key decision-makers (CXOs, Shared Services, Procurement, and Operations heads).

Lead Generation, Qualification & Nurturing

- Outreach: Drive multi-channel campaigns (LinkedIn, email, phone, networking) to build high-level executive relationships.
- Qualification: Use the BANT (Budget, Authority, Need, Timeline) framework to convert prospects into Sales Qualified Leads (SQLs) and maintain a healthy pipeline.
- Nurturing: Execute structured follow-ups, track buying signals, and schedule qualified sales handoffs.

CRM,



Reporting & Collaboration

- Data Management: Track the full lead lifecycle in Salesforce, managing account activities and pipeline progress.
- Cross-Functional Alignment: Partner with Marketing, Sales, and Practice Heads to share market intelligence and drive Account-Based Marketing (ABM) initiatives.

Preferred candidate profile

- Executive Communication: Excellent verbal/written skills with the ability to confidently engage, present to, and influence CXO-level stakeholders.
- Business Acumen: Solid understanding of enterprise outsourcing models (BPS, Shared Services, F&A;, HR Outsourcing, and Digital Operations) with a value-driven, consultative selling approach.
- Sales Tech Stack: Hands-on experience with LinkedIn Sales Navigator, Salesforce CRM, and contact intelligence/engagement tools (e.g., Apollo.io, ZoomInfo, Lusha).
- Mindset & Attributes: A self-driven hunter with a target-oriented mindset, strong relationship-building skills, and the ability to work independently and collaboratively.

Preferred Industry Experience

Candidates with prior experience in enterprise lead generation for any of the following will be preferred:

- Business Process Services (BPS)
- BPM/BPO
- IT Services
- Digital Transformation Services
- Consulting
- Enterprise SaaS
- Technology Services

📌 Manager - Inside Sales (Maharashtra)
🏢 Writer Information Management Services
📍 Maharashtra