Assistant Manager Digital Marketing

Location: Mumbai
Department: Marketing – Pet Care Division
Experience: 4–6 Years
Industry Preference: Petcare / FMCG / D2C

About the Role

We are looking for a dynamic, data-driven, and creative Assistant Manager – Performance Marketing & Digital Marketing to drive the digital growth of our pet care brands. The ideal candidate should have hands-on experience in performance marketing, social media management, digital campaign planning, e-commerce marketing, and analytics.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, and other relevant digital platforms.
- Manage the digital marketing calendar and oversee social media planning, content strategy, and campaign execution for multiple brands.
- Coordinate with creative, content, and digital agencies to ensure timely execution of campaigns and marketing initiatives.
- Monitor campaign performance using key metrics such as CTR, CPC, CPA, ROAS, ROI, conversions, and customer acquisition cost, and continuously optimize campaigns.
- Conduct market research, competitor analysis, and consumer insights to identify digital growth opportunities.
- Develop and execute digital launch campaigns for recent products across multiple online channels.
- Coordinate influencer marketing campaigns, including identifying influencers, agency coordination, campaign execution, and performance tracking.
- Build customer engagement through email marketing, WhatsApp marketing, marketing automation
- Improve website and landing page performance through Conversion Rate Optimization (CRO) and customer journey analysis.




- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Stay updated with the latest digital marketing trends, platform updates, AI tools, and emerging technologies.
- Work closely with e-commerce partners to improve brand visibility and digital promotions across marketplaces.
- Track and analyze Amazon and Flipkart marketing activities, including sponsored ads, promotions, and marketplace performance.

Desired Skills & Competencies

- Strong hands-on experience with Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, and Search Console.
- Good understanding of SEO, SEM, social media marketing, content marketing, and digital branding.
- Working knowledge of Amazon Ads, Flipkart Ads, and marketplace marketing is preferred.
- Experience with email marketing, WhatsApp marketing, and marketing automation tools.
- Excellent communication, and stakeholder coordination skills.
- Ability to manage multiple brands and campaigns simultaneously.
- Creative mindset with self-driven, result-oriented, and capable of working in a fast-paced environment.

Qualifications

- MBA in Marketing / PGDM or Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Relevant certifications in Google Ads, Google Analytics, Meta Blueprint, or Digital Marketing will be an added advantage.

Experience

- 4–6 years of relevant experience in Digital Marketing or Performance Marketing.
- Experience in FMCG, Consumer Products, D2C, Consumer Durables, Pet Care, or related industries will be preferred.
- Basic understanding of e-commerce marketplace marketing (Amazon, Flipkart, etc.) is essential.

📌 Assistant Digital Manager (Maharashtra)
🏢 Rossari Biotech
📍 Maharashtra