Job Description
Job Title: Performance Marketer- Campaign Manager (Meta Ads & Google Ads)
Location: Mohan Cooperative Industrial Estate, Current Delhi 110044
Employment Type: Full-Time
Working Days: 5 Days a Week
Experience: 3 to 6 Years
About the Role
We are looking for a results-driven Performance Marketer to lead and optimize paid digital marketing campaigns
across Google, Meta, and LinkedIn platforms. The ideal candidate should have hands-on experience in B2B lead
generation, campaign optimization, and performance analytics, preferably within the SaaS or HRTech domain or
Real State.
This role will play a key part in driving qualified leads, improving customer acquisition, and maximizing ROI for our
digital products, including EazeeSign and other SaaS solutions.

Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across:
o Google Ads (Search, Display, YouTube, Performance Max)
o Meta Ads (Facebook & Instagram)
o LinkedIn Ads
Develop and implement B2B lead generation strategies targeting SMEs, enterprises, and professionals.
Conduct audience research, segmentation, and targeting to generate high-quality leads.
Create and optimize campaign funnels for maximum conversion.
Collaborate with the content and design teams to develop compelling ad creatives, copy, and landing pages.
Monitor campaign performance and optimize based on key metrics such as:
o Cost Per Lead (CPL)
o Click-Through Rate (CTR)
o Conversion Rate
o Return on Investment (ROI)
o Return on Ad Spend (ROAS)
o Lead Quality
Conduct A/B testing for ad creatives, messaging, landing pages, and audience segments.




Implement and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4),
and CRM integrations.
Coordinate with the sales team to improve lead quality and optimize the lead nurturing process.
Prepare weekly and monthly performance reports with actionable insights and recommendations.
Stay up to date with the latest digital advertising trends, bidding strategies, platform updates, and industry
best practices.

Required Skills & Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
3 to 6 years of hands-on experience in Performance Marketing or Digital Advertising.
Strong expertise in:
o Google Ads
o Meta Ads Manager
o LinkedIn Ads
o Google Analytics 4 (GA4)
o Google Tag Manager (GTM)
Proven experience in B2B lead generation campaigns.
Strong understanding of sales funnels, audience targeting, remarketing, and conversion optimization.
Experience with CRM platforms such as Zoho CRM, HubSpot, or Salesforce.
Familiarity with landing page builders such as Unbounce, Webflow, or WordPress.
Excellent analytical, reporting, and problem-solving skills.
Ability to manage multiple campaigns and budgets simultaneously.
Preferred Qualifications
Prior experience working with SaaS, HRTech, or Enterprise Software products.
Google Ads and Meta Blueprint certifications will be an added advantage.
Experience with marketing automation tools and CRM integrations.

Key Performance Indicators (KPIs)
Qualified B2B Leads Generated
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Return on Investment (ROI)
Return on Ad Spend (ROAS)
Lead Quality
Customer Acquisition Cost (CAC)

📌 Performance Marketer - Campaign Manager (New Delhi)
🏢 Rhysley
📍 New Delhi