Role Summary

We are seeking a hands-on SEO Manager with strong expertise in Web & App SEO and proven experience in AI-led SEO (ChatGPT & Generative Search). The role owns end-to-end organic growthfrom strategy to execution—across traditional search and AI-powered discovery.

This is an execution-heavy role with clear business ownership.

Key Responsibilities

SEO Strategy & Ownership

- Own the complete SEO roadmap for the website and mobile app
- Drive organic growth aligned to installs, bookings, and route discovery
- Build topical authority across intercity travel, EV mobility, routes, and cities

Keyword Research & Optimisation

- Conduct keyword research across informational, commercial, and transactional intent
- Identify conversational, long-tail, and question-based queries aligned with AI/SGE
- Map keywords to funnel stages and optimise landing pages, route pages, and blogs

On-Page & Content SEO

- Optimize URLs, meta tags, headings (H1–H3), images, and internal linking
- Improve on-page content for intent match, clarity, and AI readability
- Define and execute SEO-led blog and content strategy
- Ensure direct answers within the first 100 words for blogs and key pages

Technical SEO

- Conduct audits for duplicate content, broken links, crawlability, and indexing
- Manage XML sitemaps, canonicals, robots.txt, and redirects
- Recommend website speed improvements (Mobile & Desktop)
- Ensure mobile-first and clean technical foundations

AI SEO / SGE Optimisation

- Identify keywords and topics likely to trigger SGE panels and AI snapshots
- Create authoritative, structured content optimised for AI summarisation and citation
- Use FAQs, schema markup (FAQ, Article, How-To, Product), and semantic structure
- Optimise for Featured Snippets, People Also Ask, and AI summaries

App Store Optimisation (ASO) – Key Skills





- Own App Store Optimisation for Google Play Store and Apple App Store
- Conduct keyword research specific to app store search behaviour
- Optimise app title, subtitle, short & long descriptions for discoverability and conversion
- Optimise app metadata, including keywords, icons, screenshots, preview videos, and feature graphics
- Improve app conversion rate (CVR) through A/B testing of creatives and copy
- Drive growth in organic app installs and reduce paid acquisition dependency
- Monitor and improve app ratings & reviews through review analysis and feedback loops
- Track ASO performance metrics: impressions, installs, keyword rankings, CVR
- Align ASO strategy with SEO, content, and growth marketing teams

Authority Building

- Strengthen Experience, Expertise, Authority, and Trust signals
- Build author bios, reviews, certifications, and brand trust elements
- Execute ethical backlink and authority-building strategies

Analytics & Reporting

- Implement and optimise GA4 and Google Search Console
- Track rankings, organic traffic, CTR, conversions, and AI visibility
- Deliver actionable SEO performance reports

Required Experience & Skills

- 4–8 years of hands-on SEO experience (Web + App preferred)
- Solid expertise in Technical, On-Page, and Content SEO
- Practical experience with AI-based SEO, ChatGPT workflows, and SGE
- Strong understanding of search intent and SERP behaviour
- Proficiency with GA4, Semrush, Screaming Frog, Page Speed Insights
- Travel, mobility, marketplace, or consumer internet experience is a plus

Success Metrics

- Growth in organic traffic and AI-driven impressions
- Improved rankings for high-intent route and travel keywords
- Increased app installs and bookings from organic channels
- Visibility in Featured Snippets, PAA, and AI/SGE results
- Improved site speed and technical SEO health

📌 Seo Manager (Telangana)
🏢 Fresh Bus
📍 Telangana