Here are the primary duties and responsibilities of a Retail Sales Manager:
- Oversee the daily operations of the retail store
- Recruit, train, and supervise retail staff
- Set sales targets and motivate staff to meet those goals
- Manage store budgets and maintain statistical and financial records
- Deal with customer queries and complaints
- Oversee pricing and stock control
- Analyze sales data and predict future sales trends
- Ensure high levels of customer satisfaction through excellent service
- Plan and implement promotional campaigns and visual merchandising
- Monitor local competitors and market trends
- Ensure health and safety regulations are adhered to
- Conduct performance reviews and provide feedback to improve productivity
- Liaise with company management and provide regular reports on store performance