Key Responsibilities

- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Manage campaign strategy, audience targeting, budgets, bidding, and performance optimization.
- Drive lead generation, conversion, remarketing, and customer acquisition campaigns.
- Monitor campaign performance using key metrics such as CTR, CPC, CPL, CPA, ROAS, and conversions.
- Conduct A/B testing to improve ad creatives, audience targeting, and landing page performance.
- Support social media, email marketing, and WhatsApp marketing initiatives to enhance lead engagement.
- Track campaign performance using GA4, Google Tag Manager, Meta Pixel, and other analytics tools.
- Prepare performance reports and provide actionable insights for continuous improvement.
- Collaborate with content, design, and sales teams to maximize campaign effectiveness.
- Stay updated with the latest digital marketing trends and platform best practices.

📌 Performance Marketing Specialist (Karnataka)
🏢 Indian Leadership Academy
📍 Karnataka