Objectives of the role

- Understand the marketing/business problems presented to you, and find creative and strategic ways of solving them through video.
- Conceive, direct, and art-direct video content across formats brand films, social/reels, campaign videos, in-app videos, and other

digital and ATL video assets.

- Own the visual and narrative language of video output, from concept and storyboard through shoot to final cut.
- Lead and direct shoots on-set, working closely with cinematographers, directors, editors, and production teams.
- Bring a strong sense of motion design and animation to elevate video and mixed-media content.
- Mentor and provide direction to external production houses, video/design agencies, and freelance crews.
- Ensure brand guidelines are adhered to, and everything that goes out is always on brand.
- Have a role in defining the brand voice — visually and cinematically — of one of the most enviable brands today.
- Sounds like something you'd be interested in? Read on to see if you have what it takes to land this role.

Requirements





- 3–6 years of experience as an art director/video creative in an agency set-up or with a brand, with a robust focus on video.
- A portfolio/reel that showcases your ability to think, direct, and execute video creatives across media, along with a strategic outlook

towards problem-solving.

- Hands-on experience with video direction and cinematography — shot composition, lighting, and on-set decision-making.
- Strong motion design skills, with the ability to conceptualize and guide animation and motion graphics work.
- The ability to collaborate and coordinate with other teams and stakeholders, including editors, DOPs, and production vendors.
- Good knowledge of Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) and Figma.
- The ability to design and direct fresh video creatives from the ground up, and be hands-on while adapting content for various formats and

platforms as and when required.

Skills Required: Video Direction, Cinematography, Motion Design, Adobe Creative Suite (Premiere Pro, After Effects), Figma

📌 Art Director (Karnataka)
🏢 Cult.fit
📍 Karnataka