Job Description Area Head (Cable B2B Sales)

Job Title

Area Head – Cable (B2B Sales)

Location

Rajkot, Gujarat

Department

Sales & Business Development

Reporting To

Product Head

Qualification

- Any Graduate (MBA in Marketing preferred but not mandatory)

Experience

- 5–10 years of experience in B2B sales.
- Minimum 3 years of experience in Cable, Wire, Electrical, Industrial Products, Building Materials, or related industries.
- Experience in handling distributors, dealers, contractors, OEMs, and institutional clients.

Job Summary

The Area Head will be responsible for driving B2B sales, expanding market presence, managing channel partners, and achieving sales targets across the assigned territory. The role involves developing business opportunities, strengthening customer relationships, and leading sales initiatives to maximize revenue growth.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets.
- Develop and execute sales strategies for the assigned territory.
- Appoint and manage distributors, dealers, and channel partners.
- Generate business from contractors, builders, industrial customers, OEMs, and institutional clients.
- Identify new market opportunities and expand the customer base.
- Maintain robust relationships with key customers and ensure high customer satisfaction.
- Monitor competitor activities, pricing, and market trends.
- Conduct regular market visits to ensure product visibility and business development.
- Coordinate with internal teams for order processing, dispatch, and collections.




- Ensure timely payment collections and maintain healthy receivables.
- Prepare sales forecasts, territory reports, and market intelligence reports.
- Resolve customer complaints and provide effective after-sales support.
- Ensure compliance with company sales policies and procedures.

Required Skills

- Strong B2B sales and business development skills.
- Excellent negotiation and communication abilities.
- Experience in channel sales and distribution management.
- Ability to build long-term customer relationships.
- Market analysis and territory planning.
- Team management and leadership skills.
- Proficiency in MS Excel, PowerPoint, and CRM tools.
- Strong problem-solving and decision-making abilities.

Key Performance Indicators (KPIs)

- Sales target achievement.
- Revenue and profit growth.
- New customer acquisition.
- Distributor/dealer development.
- Collection efficiency.
- Market share growth.
- Customer retention.
- Territory coverage and productivity.

Preferred Candidate Profile

- Self-driven and target-oriented professional.
- Strong local market knowledge of Rajkot and nearby regions.
- Willingness to travel extensively within the assigned territory.
- Excellent interpersonal and relationship management skills.
- Valid two-wheeler/four-wheeler driving license preferred.

Compensation

- Competitive salary (based on experience and current CTC).
- Performance incentives.
- Travel allowance and reimbursement.
- Mobile allowance.
- Other company benefits as per policy.

📌 Area Head - Cable (Gujarat)
🏢 ABS Groups
📍 Gujarat