- Drive primary and secondary sales targets across assigned territory
- Appoint, manage, and motivate distributors and channel partners
- Ensure effective product availability, visibility, and merchandising at retail outlets
- Execute trade marketing activities, promotions, and schemes
- Monitor market trends, competitor activity, and consumer insights
- Ensure timely collections and adherence to credit norms
- Work closely with marketing, supply chain, and finance teams
- Prepare sales reports, forecasts, and territory performance updates
- Lead, train, and guide field sales teams (for managerial roles)