Role & responsibilities
Responsible for including HNI customers into the Preferred programme and offering them a superior customer
experience to enhance the profitability of the relationship by increasing the relationship size, cross selling the
right products, acquiring family a/cs ,retaining and enhancing the relationship. The RM is also responsible for
acquiring new to Bank Imperia relationships.
To be a one point contact for all his financial needs and services, thus enhancing current relationship value and
wallet share which will further increase profitability from these relationships.
Key Responsibility Areas : 6 8 Areas Activities
HNW Portfolio Management
(Acquiring, Enhancing, Deepening and
Retention)
• Liaising with PB/ Preferred RM to flag eligible
customers form Classic/ Preferred portfolio
• Acquire new customers who meet product criteria
• Regular interaction with the customer to build
rapport to understand and update the profile.
• Enhance the Overall value/book size of the
portfolio
• Maintain the overall quality / hygiene parameters
of the portfolio
• Cross selling products of the bank based on the
customer need
• Joint calls being done along with Supervisor as per
defined process
• Advisory services to be offered based on the
requirement in coordination with PBG.
• Attrition control of customers
• Achieving MTD and YTD Revenue Targets
• Operations, Marketing & Processes • Error free documentation for all account opening
and all customer instructions (Stop payments, FD
Closure, etc)
• Ensure KYC / AML norms are adhered to at all
points of time
• Ensure that 5-S norms are adhered to for
individuals workstation
• Increase in wallet share • Look for opportunities to cross sell any other
product of the Bank, Bank is a
one stop shop & solution for all banking needs of
the Imperia Customer
• Sales to family members and associates (all
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network)
• Ensure that optimal levels of Income generating
Product Group Holding (IPGH) is reached
• Product Penetration & contribution
towards focused product
• Ensure that an optimal level of Income generating
Product Group Holding (IPGH) is reached.
• Enhance client's Customer To Group ( CTG ) level
• Customer Service • Ensure quality customer service is delivered. All
customer queries and complaints are being
resolved within TAT.
• Customer is informed about any regulatory or
process change. Keep the customer updated on
program features.
• Ensure timely customer communication on
requests and concerns raised.
• Proactive complaint management through
feedback from customers.
• Promoting all direct banking channels and ensuring
that the customer is utilizing the same
• Ensuring that customers are introduced to the RBH
/ BM and PSO (PBA in case of a non PSO branch) so
that there is back up when the customer visits the
branch and the RM is out
• Ensure smooth transition of handover/takeover of
the portfolio
• Sales and Influencing Skills
• Banking Product & Process Knowledge
• NRI Product and Regulatory Knowledge
• Planning and Organizing Skills
• Positive Communication skills
• Knowledge of Competition & Current trends in
financial Industry.
Experience Required:
• Minimum experience in years – 6
• Exposure to Portfolio Management segment (Preferred)
Major Stakeholders(intra team and cross functional stakeholders, who would need to be interacted with for
discharging duties)
• Customers
• Branch Banking Team
• Operations
• Product Team
• Asset Team
• Treasury
• Credit
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• Life / General and Health Insurance Partners
• AMC’s
• HDFC Securities
Notes(Any specifications – apart from all mentioned above, to be communicated for the role)