Role & responsibilities

Sales Automation & Digital Adoption

- Drive implementation and adoption of SFA platforms across the sales team.
- Support field teams with SFA-related issues and user training.
- Monitor SFA usage, order booking, login compliance, and sales process adherence.
- Coordinate with IT and technology partners for issue resolution and system improvements.

Sales Operations

- Track sales discipline including beat adherence, market working, order booking, and coverage.
- Prepare daily, weekly, and monthly MIS reports and dashboards.
- Analyze sales data and recommend process improvements.

Distributor Lifecycle Management

- Manage distributor onboarding, onboarding documentation, master data, and system updates.
- Ensure distributor data accuracy and compliance.

Projects & Sales Excellence Initiatives

- Execute pilots for new sales initiatives and digital tools.




- Coordinate cross-functional stakeholders during project rollouts.
- Create SOPs, playbooks, and training materials.
- Present pilot findings and recommendations to leadership.

Field Excellence

- Work closely with ASMs, TSEs, and distributors to identify execution gaps.
- Conduct market visits to validate system data versus ground reality.
- Travel 5 to 7 days per month across assigned geographies.

Preferred candidate profile

- 3 to 6 years in Sales Excellence, Sales Operations, Sales Capability, Sales Automation, Trade Marketing, or Sales MIS.
- Experience in FMCG, Consumer Goods, Pharma, Agri-input, or other distribution-led industries.
- Robust exposure to frontline sales operations and distributor management.

📌 Assistant Manager Sales Excellence (Karnataka)
🏢 Hector Beverages
📍 Karnataka