Job Requirements

Job Title: Retail Marketing Executive

Location: Bangalore

Department: Sales & Marketing / Retail Marketing

Reporting To: Retail Marketing Head

Job Summary

The Retail Marketing Executive is responsible for planning and executing marketing activities that drive footfall, improve in-store visibility, and enhance sales performance across retail outlets. This role bridges marketing strategy and on-ground execution, ensuring brand consistency and effective customer engagement at the store level.

Key Responsibilities

Retail Marketing & Promotions

- Plan and execute in-store promotions, seasonal campaigns, and retail activations, BTL
- Coordinate with sales teams to align marketing initiatives with sales targets
- Current store openings & grand launches, rebranding, and store refurbishments
- Planning & execution of concern stores uplift
- Catchment understanding
- Planning if exhibitions across stores & neutral locations

Campaign Execution & Analysis

- Track campaign performance and analyze sales uplift and ROI
- Collect market intelligence, customer feedback, and competitor activity
- Prepare marketing performance reports and insights

Vendor & Stakeholder Coordination

- Liaise with vendors, agencies, printers, and designers for marketing materials




- Coordinate with internal teams such as operations, VM, marketing, supply chain, and finance
- Ensure timely execution of marketing plans within approved budgets

Digital & Local Marketing Support

- Support local digital promotions, social media campaigns, and WhatsApp marketing
- Assist in loyalty programs and customer engagement initiatives

Work Experience

Key Skills & Competencies

- Strong understanding of BTL, retail marketing and consumer behavior
- Excellent coordination and execution skills
- Analytical mindset with attention to detail
- Good communication and interpersonal skills
- Ability to manage multiple stores and priorities
- Proficiency in MS Excel, PowerPoint, and marketing analytics

Qualifications & Experience

- MBA in marketing, Business Administration, or a related field
- 4-6 years of experience in retail marketing, FMCG, or consumer brands
- Experience with multi-store retail environments preferred

Key Performance Indicators (KPIs)

- Increase in store footfall, buyers (new & repeat), ticket size and sales conversions
- Timely execution of marketing campaigns
- Campaign ROI and cost efficiency
- Budget management

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