SEO & Organic Growth

- Conduct keyword research (search volume, intent, difficulty, competitor gaps) to guide content and landing page strategy for the US market.
- Perform on-page SEO meta titles/descriptions, header structure, internal linking, content optimization.
- Run technical SEO audits (site speed, crawlability, indexing, Core Web Vitals, mobile usability) and coordinate fixes with dev/design.
- Build and execute link-building / off-page strategies where relevant.
- Track keyword rankings, organic traffic, and conversion trends; report monthly with actionable recommendations.

Paid Advertising

- Plan, set up, and manage paid campaigns on Google Ads (Search, Display, Shopping, YouTube, Performance Max) and Meta Ads (Facebook/Instagram).
- Extend campaigns to other platforms as needed — LinkedIn Ads, Pinterest Ads, TikTok Ads, Microsoft/Bing Ads, Amazon Ads.
- Own audience targeting, bid strategy, budget allocation/pacing, and A/B testing of creatives, copy, and landing pages.
- Monitor daily performance (CTR, CPC, CPA, ROAS, conversion rate) and optimize campaigns proactively — not just report after the fact.
- Set up and QA conversion tracking, pixels, UTM parameters, and basic attribution across platforms.

General

- Collaborate with content, design, and social teams to align paid/organic messaging with overall brand strategy.
- Benchmark competitor SEO and ad strategies to identify opportunities.
- Manage and report on marketing budgets accurately and transparently.
- Stay current with Google/Meta algorithm and ad-platform policy changes.

Must-Have Requirements





- 2+ years of hands-on experience running live SEO and paid campaigns for a brand or client (agency or in-house).
- Proven experience with keyword research tools (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, or similar).
- Hands-on experience managing real ad spend on Google Ads and Meta Ads Manager can speak to actual budgets and results managed.
- Solid understanding of Google Analytics (GA4), Google Search Console, and Meta Events Manager / conversion tracking.
- Experience marketing to a US or other Western audience understands US search intent, seasonality, and competitive landscape.
- Comfortable with basic technical SEO concepts (site structure, page speed, schema markup, indexing issues).
- Strong analytical skills can build/read a performance report and translate data into next steps.
- Excellent written English for ad copy and meta content aimed at a US audience.

Good to Have

- Google Ads and/or Meta Blueprint certifications.
- Experience with marketing automation or CRM tools (HubSpot, Klaviyo, Mailchimp).
- Familiarity with landing page builders (Unbounce, WordPress, Shopify) and basic CRO principles.
- Experience with LinkedIn, TikTok, Pinterest, or Amazon Ads specifically.
- Exposure to marketing analytics/BI tools (Looker Studio,



Tableau) for dashboarding.
- Prior agency experience managing multiple client accounts/budgets simultaneously.

Pay: ₹15,000.00 - ₹25,000.00 per month

Application Question(s):

- Walk me through how you'd do keyword research for a current product page targeting US customers — what tools and steps would you use?
- Tell me about an SEO project you worked on. What was the starting point, what did you do, and what was the measurable outcome?
- What's the difference between on-page and technical SEO, and can you give an example of a technical SEO issue you've fixed?
- What's the largest monthly ad budget you've personally managed, and across which platforms?
- Walk me through how you'd structure a Google Search campaign for a US e-commerce client from scratch — campaign, ad group, and keyword match type strategy.
- How do you decide when to kill an underperforming ad set vs. optimize it further?
- Tell me about an A/B test you ran on ad creative or copy. What did you test and what did you learn?
- What differences have you noticed in running campaigns for a US audience vs. other markets (India or elsewhere)?
- How do you keep ad copy and creative compliant and effective for US platform policies (Google/Meta)?
- Which metrics do you look at first when a campaign underperforms, and how do you diagnose the issue?
- How comfortable are you building a monthly performance report combining SEO and paid data? What would you include?
- What's your notice period and expected CTC?

Work Location: In person

📌 Performance Marketing Executive (Hyderabad)
🏢 Daredia Life Sciences
📍 Hyderabad