Job Title: Social Media Growth & Personal Brand Manager (Full Stack)

Company: PAB Learn Lead & Grow

Location: On-site

Employment Type: Full-Time

Role Summary:

We are seeking a high-performance, content-driven Social Media Growth & Personal Brand Manager who will take complete ownership of digital presence, brand positioning, and audience growth across all major platforms.

This role requires a full-stack operator mindset — someone who can think strategically, execute independently, and scale content into measurable business outcomes (engagement, leads, conversions).

The individual will act as the face of the brand, drive content-led growth, and build a multi-platform organic acquisition engine.

Key Responsibilities:

1. Brand Representation & Personal Branding

- Serve as a primary on-camera face of the brand across platforms
- Build a credible, authoritative, and relatable digital persona
- Develop a consistent tone, messaging, and brand identity
- Represent the brand in videos, explainers, reels, and educational content

2. Content Strategy, Research & Planning

- Conduct deep research on:
- Market trends (EdTech, Online MBA, growth opportunities)
- Competitor content strategies
- Viral formats and algorithm trends
- Build a monthly and weekly content calendar aligned with business goals
- Identify high-intent content opportunities for lead generation
- Map content to user journey stages (awareness → consideration → conversion)

3. End-to-End Content Production

- Independently handle:
- Content ideation
- Scriptwriting
- Shooting (mobile/pro setup)
- Editing (short-form & long-form)
- Create:
- Reels / Shorts / YouTube videos
- Carousels & static creatives
- Educational + engaging + conversion-focused content
- Ensure strong:
- Hooks (first 3 seconds)
- Retention strategies
- CTA integration

4. Platform-Specific Growth Ownership

Instagram & YouTube (Primary Growth Channels)

- Drive consistent growth in:
- Followers/subscribers
- Reach & impressions
- Engagement rate




- Watch time & retention
- Optimize:
- Hashtags
- Captions
- Thumbnails
- Posting timing
- Experiment with:
- Trends
- Hooks
- Content formats

LinkedIn (Authority + Lead Generation)

- Build founder/brand authority through content
- Publish:
- Insight-driven posts
- Industry opinions
- Educational threads
- Execute outbound outreach campaigns:
- Connect with target audience
- Initiate conversations
- Generate qualified leads

Facebook (Distribution & Community Layer)

- Repurpose and distribute content strategically
- Maintain consistent engagement and page activity
- Build and nurture community interactions

Quora (Organic Visibility & Lead Funnel)

- Identify high-traffic and high-intent questions
- Write detailed, value-driven answers
- Position brand as thought leader
- Drive organic traffic and inbound leads

5. Community Management & Engagement

Manage:

- Direct messages
- Comments
- Community interactions
- Ensure:
- Fast response time
- Professional tone
- Conversion-oriented communication
- Build trust and long-term audience relationships

6. Creative Design & Editing

- Design graphics using tools like:
- Canva / Adobe Suite (preferred)
- Maintain visual consistency and brand guidelines
- Edit videos with a focus on:
- Engagement
- Clarity
- Storytelling

7. Analytics, Reporting & Optimization

- Track and analyze:
- Engagement rates
- Reach & impressions
- Follower growth
- Content performance
- Lead generation metrics
- Prepare weekly performance reports
- Continuously optimize based on:
- Data insights
- Platform algorithm shifts
- Content experiments

Qualifications & Experience





Mandatory

- Experience in Social media growth
- Experience in Content creation & management

Proven track record of:

- Scaling Instagram and/or YouTube accounts
- Creating high-performing content

Preferred

- Experience in:
- EdTech / Online education / Career consulting
- Hands-on exposure to:
- LinkedIn outreach
- Quora marketing
- Organic lead generation

Skills & Competencies

Core Skills

- Content strategy & storytelling
- Video editing (Reels/Shorts/YouTube)
- Graphic design basics
- Social media algorithm understanding
- Copywriting (hooks, captions, CTAs)

Growth & Marketing Skills

- Organic growth strategies
- Audience psychology understanding
- Funnel thinking (attention → lead → conversion)
- Experimentation & A/B testing

Behavioral Competencies

- High ownership & accountability
- Strong execution focus (doer mindset)
- Creative + analytical thinking
- Comfortable being on camera
- Adaptability in fast-paced environments
- Results-driven mindset

Key Performance Indicators (KPIs)

- Growth in:
- Followers/subscribers
- Engagement rate (%)
- Reach & impressions
- Increase in:
- Leads generated
- Inbound queries
- Number of:
- High-performing / viral content pieces
- Contribution to:
- Overall brand visibility
- Revenue pipeline

What We Offer

- Opportunity to become a recognized face in the EdTech industry
- High ownership role with direct impact on brand growth
- Performance-driven environment with learning and growth opportunities
- Potential to scale into a leadership role (Head of Growth/Content)

Important Note

This is not a coordination or posting role. It requires a highly capable individual who can think strategically, create impactful content, execute efficiently, analyze performance data, and continuously scale results across platforms.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Digital Marketing Specialist (Indore)
🏢 PAB Learn Lead And Grow Private
📍 Indore