Beschrijving van de vacature

Functietitel: Marketing Manager - Peak

Vacaturelocatie (kort): NGA,

Discipline: Sales & Marketing

Career Site Contract Hours: 40+

Responsible for strategic and operational marketing development of the brand/product portfolio to maximize revenues and secure short and long term business growth.

What We Offer

1. A culture that’s truly global, yet deeply connected

Rooted in our Dutch heritage and grown across the world, FrieslandCampina brings together diverse perspectives into one collaborative culture. Here, working across markets, teams, and ideas is part of everyday life.

2. A place where your growth is continuously unlocked

From structured training and coaching to hands-on, real-world exposure, you’re empowered to shape your own career path. Opportunities will evolve as you do, with local and international mobility that’s actively encouraged.

3. Work that works for you

We believe performance thrives with balance. We are offering competitive rewards, flexible ways of working, and benefits that support both your personal and professional life. That way, we ensure you’re well equipped to truly Unleash your Nature.

4. An environment that brings out your best

We pride ourselves on being informal, friendly, and driven. You’ll work alongside passionate people who challenge, support, and inspire each other to raise the bar every day.

5. The freedom to make a real impact

Here, trust and autonomy aren’t just words—they’re how we operate. You’re empowered to take ownership, create long-term impact, and contribute to something bigger: nourishing the world.

What We Ask

Qualifications & Experience

- Bachelor's degree in Marketing, Business Administration, or a related discipline. A postgraduate qualification or MBA will be an added advantage.
- Significant experience in brand management, marketing strategy, and commercial leadership, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand growth strategies.
- Experience managing substantial marketing budgets and delivering measurable business outcomes.
- Demonstrated success leading cross-functional teams and driving innovation initiatives.

Skills & Competencies

- Strong strategic thinking and analytical capabilities with a data-driven approach to decision-making.
- Deep understanding of consumer behaviour, market dynamics, and brand-building principles.
- Strong financial acumen and budget management expertise.
- Excellent communication, presentation, stakeholder management, and influencing skills.
- Ability to translate market insights into actionable business strategies.
- High levels of creativity, commercial awareness, and problem-solving capability.
- Ability to thrive in a fast-paced, dynamic, and competitive environment.





Personal Attributes

- Results-oriented with a strong focus on execution and continuous improvement.
- Collaborative and capable of building strong relationships across diverse teams and functions.
- Agile, adaptable, and comfortable navigating ambiguity.
- Passionate about creating meaningful consumer experiences and driving sustainable business growth.
- Committed to fostering an inclusive, innovative, and high-performing work workplace.

Vacancy Description

Marketing Manager – Peak

FrieslandCampina WAMCO Nigeria PLC is seeking an experienced and commercially driven Marketing Manager – Peak to lead the development and execution of brand strategies within the Middle East, Pakistan & Africa (MEPA) business group.

In this role, you will be responsible for driving sustainable brand growth, strengthening market leadership, improving profitability, and delivering impactful consumer-focused initiatives in a dynamic and competitive marketplace. As a key member of the marketing leadership team, you will combine strategic thinking, market insight, and innovation to enhance brand equity and deliver business results while leading and developing a high-performing team.

Key Responsibilities

Brand Strategy & Planning

- Develop and execute long-term brand strategies aligned with business objectives and growth ambitions.
- Conduct market, competitor, and consumer analysis to identify emerging trends, opportunities, and risks.
- Lead the annual brand planning process, translating insights into clear objectives, marketing priorities, budgets, and performance measures.
- Monitor and evaluate brand performance, making data-driven adjustments to maximise impact and return on investment.

Brand Management & Growth

- Drive brand health, market share growth, profitability, and consumer preference through effective marketing initiatives.
- Lead the development and execution of integrated marketing campaigns across ATL and BTL channels.
- Ensure consistent brand positioning and communication across all consumer touchpoints.
- Identify and capitalise on opportunities to strengthen brand equity and accelerate growth.

Innovation & Portfolio Development

- Build and manage a robust innovation pipeline aligned with strategic brand priorities.
- Collaborate with Research & Development, Sales, Supply Chain, and other stakeholders to bring new products and line extensions successfully to market.




- Translate consumer needs and market opportunities into commercially viable innovations.

Financial & Budget Management

- Manage Advertising & Promotion (A&P;) budgets and marketing overheads, ensuring optimal allocation of resources.
- Monitor marketing investments and provide regular performance and financial reporting.
- Drive budget governance and financial discipline while ensuring strong marketing ROI.

Leadership & Stakeholder Management

- Lead, coach, and develop a high-performing marketing team.
- Foster a culture of accountability, innovation, collaboration, and continuous improvement.
- Build strong partnerships with internal stakeholders and external agencies to maximise brand impact and execution excellence.
- Champion FrieslandCampina WAMCO’s values, including diversity, equity, and inclusion, across all activities and interactions.

Market Intelligence & Business Insights

- Stay abreast of industry developments, consumer trends, and competitive activities.
- Leverage market intelligence to inform strategic decisions and proactively adapt plans to changing market conditions.
- Provide insights and recommendations that support sustainable business growth and strengthen competitive advantage.

This role offers an exciting opportunity to shape the future of one of Nigeria’s most iconic dairy brands while making a meaningful contribution to FrieslandCampina’s purpose of nourishing the world with quality nutrition.

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

Recruiter:

Recruiter email:

Waarom jij bij ons wilt werken:

Een inspirerend doel

Betere voeding voor de wereld en een goed inkomen voor onze boeren, nu en voor toekomstige generaties.

Een coöperatieve cultuur

Gekenmerkt door wereldwijde samenwerking, respect en gedeeld succes.

Een tastbare impact

Ruimte voor jouw ambitie, met autonomie en een duidelijke focus.

Jouw groei is onze groei

We investeren in jouw persoonlijke en professionele ontwikkeling via trainingen en opleidingen.

Heb je vragen?

Neem gerust contact op met onze recruiter

✉ [email protected]

📌 Marketing Manager - Peak (Rangafala)
🏢 FrieslandCampina
📍 Rangafala