We are seeking an experienced and highly motivated General Manager – Sales to lead the sales operations of our JCB dealership. The ideal candidate will be responsible for driving equipment sales, market expansion, dealer profitability, customer acquisition, and team performance while ensuring the achievement of monthly and annual business targets.

The successful candidate should possess solid leadership, strategic planning, and business development skills, with extensive experience in the commercial, construction equipment, or heavy equipment industry.

Key Responsibilities

- Lead and manage the complete sales function for JCB construction equipment across assigned territories.
- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
- Drive business growth by identifying new market opportunities, key accounts, infrastructure projects, and government tenders.
- Build and maintain strong relationships with contractors, builders, infrastructure companies, fleet owners, industrial customers, and key stakeholders.
- Lead, mentor, and motivate Regional Sales Managers, Area Sales Managers, Sales Executives, and Business Development teams.
- Monitor sales performance, pipeline management, forecasting, and market intelligence.
- Coordinate with finance institutions to facilitate customer financing and improve sales conversion.
- Work closely with the Service and Spare Parts departments to deliver an exceptional customer experience and improve customer retention.




- Ensure compliance with JCB sales processes, dealership policies, and OEM guidelines.
- Develop marketing initiatives, promotional campaigns, product demonstrations, roadshows, and customer engagement programmes.
- Monitor competitor activities, pricing strategies, and market trends to maintain a competitive advantage.
- Prepare sales MIS reports, forecasts, budgets, and business review presentations.
- Manage dealership profitability by optimising product mix, margins, and operating costs.
- Ensure high levels of customer satisfaction and effective resolution of customer concerns.

Required Qualifications

- Bachelor's Degree in Business Administration, Marketing, Mechanical Engineering, or a related discipline.
- MBA in Marketing, Sales, or Business Management is preferred.

Experience Required

- Minimum 12 years of overall experience in sales within dealership or commercial equipment industries.
- Minimum 5 years of experience in the Commercial Vehicle, Construction Equipment, Heavy Equipment, Earthmoving Equipment, or Industrial Equipment sector in a managerial or senior leadership role.
- Previous experience with JCB, Caterpillar, Tata Hitachi, Komatsu, CASE, Volvo CE, Hyundai Construction Equipment, Ashok Leyland, Tata Motors Commercial Vehicles, Eicher, Mahindra Construction Equipment, or similar OEM dealerships will be an added advantage.

Pay: From ₹100,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time
- Paid time off

Work Location: In person

📌 General Manager – Sales (JCB Dealership) (Kochi)
🏢 Bridgeway JCB
📍 Kochi