Key Responsibilities:

1. Strategic Planning & Brand Management

- Develop and implement integrated marketing strategies aligned with business goals.
- Build and strengthen the company’s brand presence across all channels.
- Define project positioning, target audience, and messaging for each development.
- Conduct market research and competitor analysis to identify trends and opportunities.

2. Lead Generation & Sales Support

- Drive qualified lead generation through online and offline channels.
- Collaborate closely with sales teams to ensure alignment on campaigns and conversions.
- Monitor campaign performance and optimize lead acquisition costs.
- Implement CRM tools to track customer journeys and improve conversions.

3. Digital Marketing & Performance Marketing

- Lead digital marketing initiatives including SEO, SEM, social media, and display advertising.
- Manage performance marketing campaigns across platforms like Google Ads, Meta Ads, etc.
- Oversee website development, landing pages, and user experience optimization.
- Analyze campaign metrics and ROI to improve effectiveness.

4. Project Marketing & Launches

- Plan and execute project launch strategies including pre-launch, launch, and post-launch campaigns.
- Coordinate with creative agencies for brochures, hoardings, and digital creatives.
- Organize site visits, events, exhibitions, and property showcases.
- Ensure timely delivery of marketing collaterals.

5. Vendor & Agency Management





- Manage relationships with advertising agencies, media partners, and vendors.
- Negotiate contracts and ensure cost-effective media buying.
- Monitor agency performance and deliverables.

6. Budgeting & Reporting

- Develop and manage the marketing budget effectively.
- Track ROI across campaigns and ensure optimal allocation of resources.
- Prepare regular reports and dashboards for senior management.

7. Team Leadership

- Lead, mentor, and manage the marketing team.
- Set KPIs and ensure team productivity and performance.
- Foster innovation and continuous improvement within the team.

Key Skills & Competencies:

- Strong understanding of real estate marketing dynamics.
- Expertise in digital marketing and lead generation strategies.
- Analytical mindset with data-driven decision-making ability.
- Excellent communication and stakeholder management skills.
- Creative thinking with a strong eye for branding and design.
- Project management and multitasking abilities.

Qualifications & Experience:

- MBA in Marketing or equivalent qualification.
- 10–15 years of experience in marketing, preferably in real estate or related industries.
- Proven track record in handling large-scale marketing campaigns and project launches.

Job Types: Full time, Permanent

Pay: ₹3,000,000.00 - ₹3,500,000.00 per year

Benefits:

- Cell phone reimbursement
- Health insurance
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketing Head (Vile Parle)
🏢 Kanakia Spaces Reality Pvt.Ltd.
📍 Vile Parle