- Plan, create, and publish high-quality Reels regularly
- Develop creative concepts aligned with brand identity and campaigns
- Shoot videos using mobile
- Edit videos with strong hooks, transitions, captions, and effects
- Stay updated with trending audio, formats, and viral content styles
- Collaborate with marketing, design, and brand teams for campaigns
- Optimize content for engagement (likes, shares, saves, reach)
- Analyze performance and improve content strategy accordingly
Required Skills
- Robust knowledge of short-form video trends and algorithms
- Proficiency in editing tools like CapCut, Adobe Premiere Pro, or Adobe After Effects
- Basic understanding of lighting, framing, and sound
- Creative storytelling and scripting ability
- Fast execution and adaptability to trends
- Understanding of hooks, retention, and audience psychology