Job Title: Performance Marketing Specialist (D2C)

Experience: 3–5 Years
Industry Preference: Hygiene & Wellness, Personal Care, Baby Care, FMCG, Healthcare, Cosmetics, or Consumer Products
Location: Bangalore
Employment Type: Full-Time

Significant Eligibility Criteria

Please do not apply if you do not have prior experience working with a product-based company in any of the following industries: Hygiene & Wellness, Personal Care, Baby Care, FMCG, Healthcare, Cosmetics, or Consumer Products.

Candidates without relevant industry experience will not be considered for this role.

About the Role

We are looking for a results-driven Performance Marketing Specialist (D2C) with strong analytical skills and hands-on experience in performance marketing. The ideal candidate should have experience in a product-based company, preferably in the hygiene, personal care, baby care, wellness, or FMCG industry, and should be capable of driving customer acquisition, online sales, and revenue growth through data-driven digital marketing strategies.

The candidate should have hands-on experience in D2C (Direct-to-Consumer) marketing, managing digital campaigns that drive traffic, conversions, customer retention, and revenue growth across brand websites and e-commerce channels.

Key Responsibilities

- Plan, execute, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns to drive customer acquisition and maximize ROI.
- Develop and execute D2C digital marketing strategies to increase website traffic, conversions, and online sales.
- Develop and implement SEO strategies to improve organic rankings, website traffic, and lead generation.
- Conduct keyword research, competitor analysis, and website audits to identify growth opportunities.
- Analyze campaign performance using Google Analytics (GA4), Google Search Console, Meta Business Suite, and other analytics tools.
- Monitor key performance metrics such as ROAS, CAC, CTR, CPC, Conversion Rate, Customer Lifetime Value (CLV), and Average Order Value (AOV).
- Create, manage, and optimize remarketing, customer retention,



and lifecycle marketing campaigns.
- Collaborate with the content, design, and e-commerce teams to develop high-converting landing pages, product pages, and creatives.
- Manage digital marketing budgets efficiently and continuously optimize campaigns for better performance.
- Track customer behavior, website performance, and purchase journeys to provide actionable insights.
- Work closely with the e-commerce and sales teams to increase conversions across the company's D2C website and marketplace platforms.
- Optimize website conversion rates (CRO) through A/B testing, landing page improvements, and user experience enhancements.
- Develop strategies to improve customer retention, repeat purchases, and customer lifetime value.
- Stay updated with the latest digital marketing trends, platform algorithms, AI tools, and industry best practices.

Required Skills

- Strong expertise in Meta Ads (Facebook & Instagram Advertising).
- Hands-on experience with Google Ads (Search, Display, Shopping, Performance Max, and YouTube Campaigns).
- Strong knowledge of SEO (On-Page, Off-Page, Technical SEO, and Local SEO).
- Experience managing D2C marketing campaigns focused on customer acquisition, conversion optimization, and retention.
- Robust understanding of Conversion Rate Optimization (CRO) and website funnel optimization.
- Excellent analytical and problem-solving skills with the ability to interpret data and make informed decisions.
- Proficiency in Google Analytics (GA4), Google Search Console, Google Tag Manager, and Meta Business Suite.
- Experience with keyword research tools such as SEMrush, Ahrefs, or Google Keyword Planner.
- Strong understanding of Pixel implementation, Conversion Tracking,



Marketing Attribution, and UTM tracking.
- Knowledge of email marketing automation and customer engagement strategies is an added advantage.
- Solid communication, reporting, and presentation skills.

Preferred Qualifications

- 3–5 years of experience in Performance Marketing within a product-based company.
- Mandatory experience managing D2C brands and performance marketing campaigns.
- Prior experience in Hygiene & Wellness, Personal Care, Baby Care, FMCG, Healthcare, Cosmetics, or Consumer Products is mandatory.
- Experience managing Shopify or other D2C e-commerce websites will be an added advantage.
- Experience working with marketplaces such as Amazon, Flipkart, Blinkit, Zepto, Instamart, or other e-commerce platforms is preferred.
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Google Ads, Google Analytics (GA4), or Meta Blueprint certifications will be an added advantage.

What We're Looking For

- Highly analytical with a data-driven mindset.
- Strong business acumen and customer-focused approach.
- Passionate about scaling D2C businesses through performance marketing.
- Ability to identify growth opportunities using customer insights and analytics.
- Strong ownership mindset with the ability to work independently.
- Self-motivated, proactive, and able to thrive in a fast-paced startup environment.

Key Performance Indicators (KPIs)

- Increase D2C website traffic and qualified leads.
- Improve Return on Ad Spend (ROAS).
- Reduce Customer Acquisition Cost (CAC).
- Increase D2C website conversion rate.
- Increase online sales and overall revenue.
- Improve SEO rankings and organic traffic.
- Achieve monthly lead generation and conversion targets.
- Increase Average Order Value (AOV).
- Improve customer retention and repeat purchase rate.
- Drive sustainable business growth through digital marketing initiatives.

Work Location: In-person (Bangalore)

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Bengaluru)
🏢 Bioweal Product
📍 Bengaluru