- Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
- Monitor campaign performance and conduct A/B testing to improve CTR, CPC, CPA, and overall ROI.
- Manage budgets efficiently and allocate spend based on performance insights.
- Track and report on key metrics using tools like Google Analytics, Google Tag Manager, and other marketing analytics platforms.
- Collaborate with content, design, and product teams to develop high-converting creatives and landing pages.
- Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
- Implement conversion tracking, pixels,
and attribution models to ensure accurate measurement.
- Generate regular performance reports and present actionable insights to stakeholders.
- Stay updated with the latest trends, tools, and best practices in performance marketing.