Job Location: Marol Naka, Andheri

Job Timing: 9.30am to 6.30pm; Mon-Fri - from office, saturday work from home

We are seeking a highly organized and experienced Digital Support Executive to lead and manage high-volume WhatsApp marketing campaigns and manage content on our software platform. The ideal candidate should possess hands-on experience with WhatsApp Business/API platforms, exceptional MS Excel skills, and the ability to analyze campaign performance to drive customer engagement and business growth. This role is best suited for someone who thrives in a fast-paced environment, is detail-oriented, and can effectively manage large-scale customer communications.

Key Responsibilities

- Plan, execute, and optimize WhatsApp marketing campaigns to maximize engagement and conversions.
- Design, schedule, and monitor WhatsApp broadcasts, automated messaging workflows, and promotional campaigns.
- Maintain and manage customer databases, ensuring data integrity and accuracy.
- Segment customer data using advanced MS Excel to create targeted marketing campaigns.
- Track campaign performance and prepare daily, weekly, and monthly MIS reports.
- Analyze key performance metrics such as message delivery, open rates, click-through rates, response rates, and ROI.
- Collaborate with internal teams to develop campaign strategies, content, and execution plans.
- Create and maintain standardized communication templates while ensuring brand consistency.
- Respond to customer inquiries received via WhatsApp in a timely and professional manner.
- Ensure all campaigns comply with WhatsApp Business policies and applicable data privacy regulations.




- Continuously identify opportunities to improve campaign effectiveness, customer engagement, and conversion rates.

Required Skills & Experience

- Minimum 5 years of experience in WhatsApp Marketing, Digital Marketing, or a related field.
- Hands-on experience with WhatsApp Business Platform and API-based marketing tools.
- Advanced proficiency in MS Excel, including:
- VLOOKUP/XLOOKUP
- Pivot Tables
- Conditional Formatting
- Data Validation
- IF, SUMIF, COUNTIF functions
- Charts, Dashboards, and Data Analysis
- Excellent written and verbal communication skills in English.
- Strong analytical, reporting, and problem-solving abilities.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.
- High level of accuracy, attention to detail, and organizational skills.

Preferred Qualifications

- Bachelor's degree in any discipline.
- Experience working with CRM platforms.
- Knowledge of email marketing, customer engagement platforms, or other digital marketing channels will be an advantage.

Desired Candidate Profile

- Preferred age: 30 years and above, considering the experience required for this position.
- Self-driven, proactive, and capable of working independently.
- Strong analytical mindset with the ability to interpret campaign data and recommend improvements.
- Excellent time management and multitasking abilities.
- Ability to work with minimal supervision while maintaining high-quality execution.
- Robust interpersonal skills with a customer-centric approach.

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Digital Marketing / Operations Support (Andheri)
🏢 Watch Your Health.com India
📍 Andheri