Category Manager – Digital Products & Growth (E-Commerce, D2C), ICICI Prudential life insurance company limited.
Role Summary
Manage and grow digital product categories within the E-Commerce channel, by driving growth initiatives, partnering with cross-functional teams and leveraging customer insights to improve customer experience and business performance
Key responsibilities
- Manage and continuously improve the performance of digital products in the E-Commerce channel
- Execute digital product and growth initiatives, including go-to-market strategies, new product launches, product enhancements and implementation of growth initiatives aligned with business objectives and regulatory guidelines
- Collaborate on growth initiatives across the customer lifecycle, including current customer acquisition, remarketing,
retention and customer engagement campaigns across digital channels
- Manage end-to-end execution of business initiatives by coordinating with technology, compliance, content, design and marketing teams to ensure timely and compliant delivery
- Leverage data, customer insights and business metrics to identify opportunities and drive continuous improvements in product performance and customer experience
Competencies required
- Customer-centric mindset
- Business acumen and target orientation
- Cross-functional collaboration
- Stakeholder management and execution excellence
- Problem-solving and analytical thinking
- Awareness of E-Commerce and digital marketing trends