Job Description – Sales Head

Company: AMAR INDUSTRIES (AGRIGATTE FARM EQUIPMENTS)
Location: Hapur, Uttar Pradesh
Industry: Agricultural Machinery Manufacturing

Position

Sales Head – Agricultural Machinery

About the Company

AMAR INDUSTRIES is a fast-growing manufacturer of agricultural machinery under the AGRIGATTE brand. We manufacture a wide range of high-quality farm implements including:

- Rotavators (Heavy Duty & Standard Series)
- Laser Land Levelers
- Rotary Harrows
- Cultivators
- Seed Drills
- Reversible Ploughs
- Super Seeders
- Weeders
- Other tractor-mounted agricultural implements

We are on a mission to build one of India's most trusted agricultural machinery brands by delivering superior quality products, competitive pricing, fast service, and a strong nationwide dealer network.

Role Summary

We are looking for a agile and result-oriented Sales Head to lead our sales organization, develop a high-performing dealer network, build and mentor the sales team, and drive aggressive business growth across India.

The ideal candidate should possess strong leadership skills, extensive dealer network development experience, and the ability to create scalable sales systems for agricultural machinery products.

Key ResponsibilitiesSales Leadership

- Develop and execute the company's sales strategy for all AGRIGATTE products.
- Achieve monthly, quarterly, and annual sales targets across product categories.
- Lead and manage the complete sales organization.
- Build a performance-driven and target-oriented sales culture.

Dealer Network Development

- Appoint new dealers and distributors across India for AGRIGATTE products.
- Strengthen relationships with existing dealers and improve secondary sales.
- Increase dealer productivity and ensure proper product placement.




- Develop expansion strategies for new territories and under-penetrated markets.

Team Management

- Recruit, train, and mentor Sales Managers and Sales Executives.
- Conduct regular sales meetings and performance reviews.
- Set KPIs and monitor team performance across regions.
- Build a disciplined reporting and field execution culture.

Business Development

- Identify new business opportunities in agricultural machinery segment.
- Develop strategic partnerships with dealers, OEMs, and institutional buyers.
- Monitor market trends, crop patterns, and competitor activities.
- Recommend new product requirements based on market demand.

Sales Operations

- Develop structured sales processes and SOPs.
- Monitor order booking, dispatch coordination, and payment collections.
- Ensure CRM discipline and accurate MIS reporting.
- Improve sales forecasting and demand planning accuracy.

Marketing Coordination

- Work closely with the marketing team for lead generation and branding.
- Support agricultural exhibitions, dealer meets, and field demonstrations.
- Drive conversion of digital and offline marketing leads.
- Strengthen AGRIGATTE brand visibility in rural and semi-urban markets.

Key Performance Indicators (KPIs)

- Annual Sales Achievement (Product-wise targets)
- Dealer Appointments & Activation
- Active Dealer Growth
- Secondary Sales Growth
- Sales Team Productivity




- Collection Efficiency
- Market Expansion (New Districts/States)
- Customer Satisfaction & Dealer Feedback
- Team Retention & Performance
- Monthly Reporting Discipline

Required Skills

- Strong Leadership & Team Building
- Dealer Network Development (Agri Machinery Preferred)
- Strategic Sales Planning
- Negotiation & Closing Skills
- Sales Forecasting & Demand Planning
- CRM & MIS Reporting
- Business Development in Rural Markets
- Excellent Communication & Field Execution Skills

Preferred Industry

- Agricultural Machinery
- Farm Equipment
- Tractor Implements Manufacturing
- Tractor OEM Sales Network
- Seeds / Fertilizers / Agro Chemicals
- Automotive / Rural Dealer Networks

Qualification

MBA (Marketing) / Graduate

Experience

- 10–15 years in Sales & Business Development
- Minimum 5 years in a leadership role
- Proven experience in dealer/distributor network expansion
- Experience in managing multi-state sales teams

Compensation

Salary: ₹60,000 – ₹80,000 per month (Based on experience and capability)

Performance Incentives

- Attractive Monthly Incentive
- Annual Performance Bonus
- Leadership Growth Opportunity

What We Offer

- Opportunity to build a national agricultural machinery brand.
- Direct reporting to the Directors.
- Freedom to build and lead your own sales team.
- Performance-based growth opportunities.
- Long-term leadership role in a rapidly expanding organization.

Location

Hapur, Uttar Pradesh

Extensive travel across India is required.

Apply Now

WhatsApp: +91 (phone hidden)

Join AGRIGATTE and help build one of India's fastest-growing agricultural machinery brands.

Pay: ₹750,000.00 - ₹960,000.00 per year

Work Location: In person

📌 Sales Head (Hapur)
🏢 AGRIGATE FARM EQUIPMENTS
📍 Hapur