Job Purpose

Plan, Strategize & Execute performance campaigns to drive lead generation & business revenues through Social Media

channels with highest levels of quality

- Budget planning & track business metrics to develop effective & robust Social Media plans
- Responsible for all regular and ad-hoc reporting and analysis of social media activity providing crucial insights into further

sales & marketing opportunities

- Providing pro-active ideas for campaigns/projects on all aspects of Social Media marketing
- Working closely with key Internal/External stakeholders & be go-to person for all current & future channel needs
- Liaising with Creative and Media agency along with internal Brand Teams on ideas to for various campaigns/targeting
- Liaising with Performance Agency to work on campaigns optimization
- Accountable for Weekly Digital Marketing Channels Review meeting and showcase business growth

Job Context & Major Challenges

Job Context: Plan, Strategize & Execute performance campaigns to drive lead generation & business revenues through Social Media





channels with highest levels of quality

- Budget planning & track business metrics to develop effective & robust Social Media plans
- Responsible for all regular and ad-hoc reporting and analysis of social media activity providing crucial insights into further

sales & marketing opportunities

- Providing pro-active ideas for campaigns/projects on all aspects of Social Media marketing
- Working closely with key Internal/External stakeholders & be go-to person for all current & future channel needs
- Liaising with Creative and Media agency along with internal Brand Teams on ideas to for various campaigns/targeting
- Liaising with Performance Agency to work on campaigns optimization
- Accountable for Weekly Digital Marketing Channels Review meeting and showcase business growth

Job Challenges

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1

📌 TM-Channel Marketing (Maharashtra)
🏢 Aditya Birla Capital
📍 Maharashtra