04 Aug
|
Whizz HR
|
Mumbai
Whizz HR is hiring for Social Media Manager in Mumbai :
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with brand and business objectives.
- Plan, create, and manage monthly content calendars across Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, and emerging platforms.
- Create compelling content briefs and oversee the production of high-quality visuals, videos, and copy that reflect luxury brand aesthetics.
- Collaborate with designers, photographers, videographers, and content creators to deliver premium social-first content.
- Manage day-to-day publishing, scheduling, community engagement, and social listening.
- Monitor conversations, respond to customer queries, and maintain a consistent luxury brand voice.
- Identify and execute influencer, creator, celebrity, and brand collaboration opportunities.
- Plan and manage social media campaigns for product launches, events, seasonal promotions, and brand initiatives.
- Track industry trends, competitor activities, and emerging digital platforms to keep the brand ahead of the curve.
- Analyze campaign performance using social analytics tools and provide actionable insights and recommendations.
- Manage paid social campaigns in collaboration with performance marketing teams.
- Coordinate with marketing, PR, retail, e-commerce, and creative teams to ensure integrated campaign execution.
- Maintain brand consistency across all social channels while adhering to luxury brand guidelines.
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3–6 years of experience managing social media for luxury, fashion, beauty, hospitality, lifestyle, premium retail, or similar brands.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent copywriting, editing, and storytelling skills.
- Experience with content planning and social media management tools such as Meta Business Suite, Sprout Social, Hootsuite, Buffer, or Later.
- Familiarity with analytics tools including Google Analytics and platform insights.
- Experience managing influencer partnerships and social campaigns.
- Basic knowledge of paid social advertising is preferred.
- Strong project management, organizational, and multitasking skills.
Desired Skills
- Strong visual aesthetic and appreciation for luxury branding.
- Creative thinking with exceptional attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work in a rapid-paced, collaborative environment.
- Data-driven mindset with the ability to translate insights into strategy.
- Passion for fashion, design, travel, hospitality, wellness, and luxury lifestyle trends.
- Experience in photography, short-form video content, or AI-powered content creation tools is an advantage.
Key Performance Indicators (KPIs)
- Growth in followers and high-value audience segments.
- Engagement rate and community health.
- Reach and impressions across platforms.
- Content performance and video views.
- Influencer campaign ROI.
- Website traffic and social-driven conversions.
- Brand sentiment and share of voice.
- Timely execution of content calendars and campaigns.
Interested candidates can write to us at [HIDDEN TEXT]
📌 Social Media Manager (Mumbai)
🏢 Whizz HR
📍 Mumbai