Job Description: Marketing Manager – Student Outreach & Admissions
About the Centre
The Bajaj Engineering Skills Training (BEST) Centre at UPES is a state-of-the-art industry-driven skill development initiative focused on bridging the gap between academic learning and industry requirements. The centre delivers hands-on training in advanced manufacturing, mechatronics, automation, Industry 4.0, robotics, motion control, and emerging engineering technologies.
The centre aims to attract engineering and diploma students from institutions across Uttarakhand and neighboring regions to enhance their employability through industry-aligned certification programs.
Position Summary
We are seeking a energetic, result-oriented, and relationship-driven Marketing Manager to lead student outreach and enrollment initiatives for the BEST Centre.
The role requires building strong partnerships with nearby engineering colleges, universities, polytechnic institutes, and training partners to drive admissions. The candidate will be responsible for identifying opportunities, conducting presentations, organizing outreach activities, and converting leads into enrollments.
The ideal candidate should possess excellent communication, networking, presentation, and business development skills, with a strong understanding of the higher education and skilling ecosystem.
Key Responsibilities
Institutional Outreach & Relationship Management
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Identify and establish relationships with engineering colleges, universities, polytechnic institutes, and training organizations.
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Build and maintain a robust network of institutional stakeholders, including principals, directors, deans, training and placement officers (TPOs), HoDs, and faculty coordinators.
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Develop strategic partnerships and collaboration opportunities to increase student participation.
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Conduct regular campus visits and follow-up meetings to strengthen institutional engagement.
Student Enrollment & Admissions
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Drive enrollment targets for certificate programs, short-term courses, and skill development initiatives.
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Generate qualified leads and convert them into admissions through effective counseling and engagement.
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Track and manage the entire student acquisition funnel from lead generation to enrollment.
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Develop and implement strategies to improve conversion rates.
Presentations & Promotional Activities
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Deliver impactful presentations, seminars, workshops, and career awareness sessions at partner institutions.
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Represent the BEST Centre at educational fairs, conferences, industry events, and networking forums.
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Organize campus engagement activities, webinars, and information sessions.
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Showcase the value proposition, infrastructure, industry partnerships, and career outcomes offered by the centre.
Marketing & Campaign Execution
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Collaborate with internal teams to design targeted marketing campaigns for student acquisition.
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Support digital marketing initiatives, including social media campaigns, email marketing, and content promotion.
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Gather market intelligence on competing institutions, emerging trends, and student preferences.
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Recommend innovative outreach strategies to expand the centre's visibility.
Reporting & Analytics
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Maintain an updated database of prospects, institutional contacts, and admission pipelines.
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Prepare weekly and monthly reports on outreach activities, lead generation, conversion metrics, and enrollment performance.
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Analyze campaign effectiveness and recommend corrective actions to achieve targets.
Key Performance Indicators (KPIs)
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Achievement of monthly and annual enrollment targets.
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Number of institutional partnerships established.
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Number of campus presentations and outreach events conducted.
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Lead-to-enrollment conversion rate.
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Student acquisition cost and return on marketing initiatives.
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Growth in brand awareness and institutional engagement.
Required Qualifications
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Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
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Master's degree (MBA/PGDM) preferred.
Experience
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4–8 years of experience in admissions, educational marketing, business development, institutional outreach, or student recruitment.
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Prior experience in higher education, skilling, ed-tech, vocational training, or engineering education is highly desirable.
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Proven track record of achieving admissions or business development targets.
Required Skills & Competencies
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Excellent presentation and public speaking skills.
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Strong networking and relationship management capabilities.
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Outstanding communication and negotiation skills.
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Ability to engage with senior academic stakeholders.
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Proficiency in CRM tools and Microsoft Office applications.
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Strong analytical and reporting skills.
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Self-motivated, target-oriented, and willing to travel extensively.
Travel Requirements
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Frequent travel to engineering colleges, universities, and partner institutions across Uttarakhand and neighboring regions.
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Flexibility to participate in events during weekends or extended hours, as required.
Interested candidates may share their resumes along with a brief note highlighting their experience in educational outreach, partnerships, and admissions growth.
pls share your resume at [HIDDEN TEXT]
📌 Marketing Manager (Dehradun)
🏢 UPES
📍 Dehradun