Company Description Medcity International Academy (MIA) is a premier professional training and coaching institution headquartered in Kannur, Kerala, with multiple centers across Kerala and Karnataka. The academy is recognized as a leading provider of English language proficiency and qualified assessment test training in India, with a solid focus on international exam success and global employability. MIA offers specialized preparatory programs for exams such as IELTS, OET, TOEFL, PTE, Duolingo English Test, CELPIP, and various nursing and healthcare assessments including NCLEX-RN and Prometric. Supported by experienced and globally certified trainers, MIA combines evidence-based teaching methods, digital tools, language labs, and app-based learning to serve both online and classroom learners. The academy's mission is to expand global opportunities for students and professionals across healthcare, IT, engineering, hospitality, aviation, tourism, and communications through impactful education and strategic training.

Role Description This is a full-time, on-site role for a Digital Marketing Specialist based in Kochi. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across channels to promote MIA's programs, increase brand visibility, and generate quality leads. Daily responsibilities include managing social media platforms, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track and report on key metrics.



The role involves coordinating online marketing activities such as email campaigns, paid ads, and SEO/SEM initiatives, as well as collaborating with academic and operations teams to ensure consistent messaging and timely promotion of new courses and events. The specialist will also support reputation management, audience engagement, and continuous improvement of digital strategies based on data-driven insights.

Qualifications

- Candidates should possess strong skills in Digital Marketing and Online Marketing for planning and executing multi-channel campaigns.
- Candidates should possess skills in Social Media Marketing for managing platforms, growing engagement, and driving brand awareness.
- Candidates should possess skills in Web Analytics for tracking performance, interpreting data, and optimizing campaigns.
- Candidates should possess excellent Communication skills for crafting clear messaging and collaborating with cross-functional teams.
- Relevant experience with tools such as Google Analytics, Meta Business Suite, email marketing platforms, and basic SEO/SEM practices is beneficial.
- A bachelor's degree in marketing, communications, business, or a related field, and prior experience in education or training sector marketing is an advantage.
- Ability to work on-site in Kochi, manage multiple projects, and adapt to a fast-paced, target-oriented environment is expected.

📌 Digital Marketing Specialist (India)
🏢 Medcity International Academy
📍 India