Roles and Responsibilities:

- Brand Strategy Positioning
- Lead the long-term brand strategy, competitive positioning, and brand equity development.
- Analyse industry, competition and market trends, and translate consumer insights into differentiated brand value propositions
- Growth Scale Execution
- Own the annual brand plan to drive scale through new product launches, and market expansion
- Partner with sales, digital, and product teams to drive execution excellence and in-market results.
- Integrated Marketing Campaigns
- Plan and execute 360 brand campaigns across ATL, social, influencer, BTL, and retail
- Track performance metrics (awareness, consideration, ROI, sales uplift) and iterate quickly.
- Cross-functional collaboration
- Work closely with performance marketing, content, media agencies, creative partners, and channel leads.
- Align brand narratives across D2C, B2B, and offline retail.
- Brand Marketing Budget and ROI Ownership
- Manage brand budgets, to deliver ROI and business goals
- Track KPIs including market share, brand equity scores, and profitability.

Skills We are looking For:

- 8-12 years of total marketing experience, with at least 5 years in core brand management roles.
- Proven track record of scaling a brand beyond 100cr, has worked in a digital first brand
- Demonstrated ability to lead both brand thinking and business-driving execution.




- Experience managing multi-channel campaigns and cross-functional project teams.
- Strong grasp of consumer insights, data-driven decision-making, and brand storytelling.
- Strategic thinking with hands-on execution chops.
- Strong business acumen and commercial understanding.
- Consumer Centricity - Having a creative and creative approach to content, always looking for revolutionary ways to connect with potential customers
- Creative instinct with structured problem-solving ability.
- Has managed a team before, and stakeholder management.
- Excellent communication - verbal, visual, and written.
- Analytical skills - ability to derive insights from market research, campaign data, and consumer behaviour
- A keen eye for aesthetics and an uncompromising approach to quality
- Knowledge of healthtech, wellness industry is a plus
- Familiarity with the latest marketing trends and best practices
- FMCG, D2C, consumer tech, or consumer healthcare.
- MBA from Tier 1 institute / MICA (optional but preferred).

Why join us

- Market competitive salary with bi-annual increments
- Excellent stock option policy with rights to exercise 10 years post exit
- Well known for a collaborative culture with a top 10% rating on Glass door
- Fastest-growing health tech company in India with marquee investors

📌 Brand Head (Bengaluru)
🏢 Orchard Healthcare
📍 Bengaluru