Job Description

Job Title: Lead Generation Specialist
Location: Gurugram (Work From Office)
Experience: 5–8 Years

Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Lead Generation Specialist to join our business development team. The ideal candidate will have extensive experience in generating high-quality B2B leads for IT Services, Digital Transformation, Cloud, AI/ML, SaaS, and Staff Augmentation services.

The candidate should be proficient in identifying decision-makers, executing outbound campaigns, managing CRM pipelines, and supporting the sales team with qualified opportunities.

Key Responsibilities

- Generate qualified B2B leads through outbound prospecting via Linked In, email campaigns, cold calling, and other digital channels.
- Identify and research target companies, decision-makers, and buying committees across various industries.
- Build and maintain a healthy sales pipeline by consistently sourcing recent business opportunities.
- Develop targeted prospect lists using tools like Linked In Sales Navigator, Apollo.io, Zoom Info, Lusha, and other lead databases.
- Execute personalized email outreach and multi-touch campaigns to engage prospective clients.
- Qualify inbound and outbound leads based on business requirements and sales readiness.
- Schedule meetings and demos between qualified prospects and the Business Development/Sales team.
- Maintain accurate records of prospects, interactions, and opportunities in CRM systems such as Hub Spot, Salesforce, or Zoho CRM.
- Collaborate closely with Marketing and Sales teams to improve campaign effectiveness and lead conversion.
- Analyze campaign performance and optimize outreach strategies to improve response rates and conversions.
- Stay updated with market trends, competitor offerings, and emerging technologies to identify new business opportunities.




- Prepare weekly and monthly reports on lead generation metrics, pipeline growth, and conversion performance.

Required Skills & Qualifications

- 5-8 years of experience in B2B Lead Generation, Inside Sales, or Business Development within the IT Services or Technology industry.
- Proven experience in generating leads for Software Development, Cloud Services, AI/ML, Dev Ops, Digital Transformation, or Staff Augmentation services.
- Strong understanding of the B2B sales lifecycle and lead qualification methodologies.
- Hands-on experience with:
- Linked In Sales Navigator
- Apollo.io
- Zoom Info
- Lusha
- Hunter.io
- Hub Spot CRM / Salesforce / Zoho CRM
- Excellent prospect research and account mapping skills.
- Strong written and verbal communication skills.
- Experience in creating and executing email outreach campaigns.
- Ability to work independently and consistently achieve lead generation targets.
- Strong analytical mindset with experience in reporting and pipeline tracking.

Preferred Qualifications

- Experience working with international markets such as the US, UK, Europe, APAC, or the Middle East.
- Knowledge of Account-Based Marketing (ABM) strategies.
- Familiarity with marketing automation platforms and CRM workflows.
- Experience in IT Staffing or Staff Augmentation sales is highly preferred.
- Bachelor's degree in Business Administration, Marketing, IT, or a related field. An MBA is an added advantage.

Key Competencies

- Lead Research & Prospecting
- B2B Sales & Lead Qualification
- Account Mapping
- Email Marketing & Outreach
- CRM Management
- Negotiation & Communication
- Analytical Thinking
- Relationship Building
- Time Management
- Target-Oriented Approach

What We Offer

- Opportunity to work with cutting-edge technologies and global clients.
- Collaborative and growth-oriented work environment.
- Career advancement opportunities.
- Performance-based incentives.
- Learning and development programs.
- Competitive compensation and employee benefits.

📌 Lead Generation Specialist (Gurugram)
🏢 ShepHertz Technologies
📍 Gurugram