About WPP Media WPP is the creative transformation company We use the power of creativity to build better futures for our people planet clients and communities For more information visit wpp com WPP Media is WPP s global media collective In a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth For more information visit wppmedia com At WPP Media we believe in the power of our culture and our people It s what elevates us to deliver exceptional experiences for both our clients and each other In this role it will be critical to embrace WPP WPP Media s shared core values Be Extraordinary by Leading Collectively to Inspire transformational Creativity Create an Open environment by Balancing People and Client Experiences by Cultivating Trust Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise Role Summary and Impact We are currently looking for a General Manager - Content to join us As part of the largest media agency in India you ll have the opportunity to leverage the scale that comes with the job The General Manager - Content will own end-to-end content strategy creator ecosystem management and platform-first storytelling across the Coca-Cola portfolio This role drives the brand s cultural presence through high-quality content data-led decisioning and strong cross-functional collaboration The Lead will orchestrate content workflows scale influencer programs and embed new age tech and tools to elevate efficiency and creativity Key Responsibilities Content Strategy Leadership Develop and lead platform-first content strategy across Always-On campaigns seasonal bursts and cultural moments Translate brand objectives into high-impact creative ideas tailored for reels shorts influencers and emerging formats Own quality consistency and cultural relevance of all content produced across the ecosystem Influencer Creator Ecosystem Management Build manage and scale a robust influencer network-macro micro creators and niche communities Oversee creator selection briefing negotiation workflow management and performance measurement Drive innovation in creator partnerships formats collabs trends IRL x digital integrations Tech Integration Recent-Age Tools Lead adoption of cutting-edge tech solutions-AI-driven content tools workflow automation platforms creator analytics dashboards and real-time optimization solutions Pilot new content tech such as social listening intelligence content scoring tools predictive trend spotting and creator matching engines Ensure the content ecosystem is continuously upgraded with modern capabilities to improve speed efficiency and creative output Content Operations Governance Manage high-volume content workflows across agencies production partners and internal teams Establish strong governance across approvals compliance usage rights creator contracts and platform best practices Ensure rapid turnaround on real-time content and agile response to cultural triggers Upskilling Future-Readiness Continuously upskill the team on platform trends new formats creator economy advancements and emerging content behaviors Build capability frameworks and training modules to keep the content team ahead of industry trends Stay plugged into global best practices and translate them into category-relevant actions Analytics Measurement Performance Drive content performance reviews with clear KPIs and measurement frameworks Work closely with data teams to generate insights optimize creative formats and improve ROI Use analytics tools to guide decisions on creator selection content formats posting windows and platform strategies Cross-Functional Collaboration Partner closely with brand teams media digital PR e-commerce and agencies to ensure integrated execution Drive alignment across multiple stakeholders ensuring content ladders up to brand and business goals Skills and Experience 14- 16 years of experience in content strategy digital marketing creator influencer management or social-led brand building Experience working with large-scale consumer brands agencies or creator-first platforms preferred Strong command of digital-first storytelling influencer marketing and creator ecosystem dynamics Deep understanding of platform algorithms formats audience behaviors and emerging content trends Expertise in AI content tools workflow platforms creator management systems and data-led optimization Ability to lead high-volume fast-paced content operations with precision and quality control Strong stakeholder management communication and leadership capabilities Life at WPP Media Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work and we re just as committed to employee growth as we are to responsible media investment WPP Media employees can tap into the global WPP Media WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers We believe the best work happens when we re together fostering creativity collaboration and connection If you require accommodations or flexibility please discuss this with the hiring team during the interview process Please read our Privacy Notice for more information on how we process the information you provide While we appreciate all applications received only those candidates selected for an interview will be contacted LI-Promoted Please read our for 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📌 General Manager - Content (Gurugram)
🏢 WPP Media
📍 Gurugram