Social Media Strategist

Location: Mumbai (On-site)

Experience: 2–5 years

About BingeCamp Media - https://bingecamp.com/

BingeCamp Media is a digital-first content and storytelling agency creating high-impact content across platforms. From producing digital campaigns for brands like Square Yards, Pidilite, and The Interior Company to building IPs with platforms like Zee HIPI, Walt Disney, and Josh App — we specialize in crafting content that connects, engages, and scales.

We don’t just manage content — we build and grow content ecosystems and IPs.

Role Overview

We’re looking for a Social Media Strategist who deeply understands content, audience behavior, and platform dynamics.

This role goes beyond managing client pages — you will take ownership of growing BingeCamp’s owned IPs, including Old Friends New Jokes (OFNJ) and Full Facts (FUFA), and help monetise them through brand partnerships.

You will also drive the social presence and strategy for all four companies — BingeCamp, Myra, Aural Arts, and Studio 309.

Key Responsibilities

Content & Strategy

- Conceptualise and execute platform-first content strategies across Instagram, YouTube, LinkedIn, and emerging platforms
- Develop content formats, series, and hooks that drive engagement and shareability
- Translate brand and business objectives into scalable content ideas

Growth & Page Management

- Own and drive growth for BingeCamp’s original IP pages — OFNJ & FUFA
- Build strategies focused on audience growth, retention, and engagement
- Manage and grow the social presence of BingeCamp, Myra, Aural Arts, and Studio 309

Trend Analysis & Insights

- Track and analyse content trends, viral formats,



and platform shifts
- Use insights to proactively pitch and adapt content strategies
- Monitor performance metrics and continuously optimize content for reach and engagement

Monetisation & Brand Integration

- Identify and facilitate brand collaboration opportunities for owned IP pages
- Work closely with internal teams to integrate brands organically into content formats
- Support in building revenue opportunities from content-led properties

Collaboration & Execution

- Work closely with creative, production, and editing teams to bring ideas to life
- Ensure consistency in brand voice, storytelling, and visual identity across pages
- Present strategies and performance insights to internal stakeholders

Requirements / Skills

- 2–5 years of experience in social media strategy / content strategy / digital marketing
- Strong understanding of short-form video content (Reels, Shorts) and platform algorithms
- Proven ability to grow social media pages or communities
- Strong instinct for what works on the internet — hooks, formats, trends
- Ability to think beyond content and understand content monetisation
- Analytical mindset with knowledge of engagement metrics and performance tracking
- Excellent communication and collaboration skills

Valuable to Have (Bonus Points)

- Experience managing or growing IP-led or creator-driven pages
- Experience working with brand partnerships or influencer campaigns
- Basic understanding of paid media / boosting strategies
- Exposure to youth-focused or entertainment content ecosystems

Why Join BingeCamp

- Work on building and scaling original content IPs, not just client pages

📌 Social Media Strategist (Mumbai)
🏢 HUMANIQUE CONSULTING PRIVATE
📍 Mumbai