We are looking to hire experts in meta and google advertisement Role responsibilities The Paid Retail Media Manager is the single point of accountability for all performance-oriented media investments across both open-web and retail media networks RMNs The role owns end-to-end planning activation optimisation and measurement for Digital Paid Media Search Social Programmatic Video Display upper mid lower funnel Retail Media Networks Success will be measured by incremental sales ROAS TACoS share-of-search new-to-brand growth and data-driven optimisation of 50 Cr annual budgets across priority and incubation brands Key Roles and Responsibilities 1 Retail Media Network Management Build annual retail-media strategy Joint Business Plans with Marketplace Own media briefs flighting bidding catalogue readiness and creative specs Lead external RMN agency govern SLAs pacing and innovation pilots Optimise to TACoS share-of-shelf search recent-to-brand and other RMN-specific KPIs Translate marketplace insights into full-funnel brand and merchandising actions Job Type Full time Pay 9 265 57 - 34 838 66 per month Work Location Remote

📌 Sr. Digital Marketing Manager (West Bengal)
🏢 Behala Sumangala
📍 West Bengal