As the Content or Editorial Lead at Lenskart you ll be pivotal in elevating the consumer s journey telling brand stories through the right tone timing and formats across all touchpoints You ll help shape how customers see and interact with Lenskart in both physical stores and digital interfaces making the brand culturally resonant and commercially compelling Key Responsibilities Lead editorial-led commerce experiences by collaborating closely with Brand Experience Fashion Studio UX UI and design teams Own content quality and maintain brand voice from short-form fashion copy to trend-led storytelling ensuring personality clarity and brand alignment Innovate content experiences launch new formats experiment with trend narratives integrate cultural storytelling to make eyewear engaging and contextually relevant across consumer touchpoints Collaborate cross-functionally with CRM performance marketing UI UX merchandising packaging and catalog teams to align campaigns and consumer journeys to content needs Analyse performance metrics CTR conversion engagement to refine content strategy and spot areas for improvement lead experiments and A B tests to optimize copy and UX copy flow Project and stakeholder management manage multiple briefs coordinate with external partners and agencies maintain timelines and ensure delivery of high-impact content assets Qualifications Experience 6-10 years in editorial content or ecommerce with exposure to fashion or lifestyle branding some roles specify 2-5 years Education Bachelor s in Journalism Literature Communication or Marketing Master s preferred especially in communications business disciplines Skills Strong writing ability-witty concise fashion brand copy for various formats Brand-led thinking with strategic storytelling mindset Understanding of UI content editorial UX Positive knowledge of SEO audience engagement tactics bonus Personality traits hands-on problem-solver highly collaborative project manager customer-centric with ability to prototype quickly and iterate Additional experience familiarity with performance marketing CRM campaigns Omni channel retail multilingual markets is a plus

📌 Editorial & Content Lead (Haryana)
🏢 Lenskart.com
📍 Haryana