Core Duties and Responsibilities 1 Strategy and Planning Develop Strategy and Calendar Collaborate with the wider marketing team to define the overall email strategy aligning it with key business objectives e g lead generation customer retention Create and manage the email marketing calendar for all campaigns including newsletters promotions and automated sequences Audience Segmentation Define build and maintain target audience segments based on demographics purchase history behavior and preferences to ensure messaging is relevant and highly targeted Goal Setting Set measurable Key Performance Indicators KPIs such as open rate click-through rate CTR conversion rate and Return on Investment ROI for all campaigns 2 Content Creation and Design Copywriting Write clear persuasive and error-free copy for subject lines preheader text email body content and compelling Calls-to-Action CTAs to maximize opens and clicks Email Design and Templates Create or manage the design of visually appealing mobile-responsive email templates using an Email Service Provider ESP or basic HTML CSS Brand Consistency Ensure all email creatives and messaging are consistent with the company s brand guidelines style and tone of voice 3 Campaign Execution and Automation Platform Management Build configure and deploy email campaigns using an Email Service Provider ESP such as Mailchimp HubSpot or Klaviyo A B Testing Design and execute split tests on critical elements e g subject lines send times content blocks CTAs and use the results to optimize future sends Marketing Automation Set up and manage automated email workflows or drip campaigns for the customer lifecycle including Welcome and onboarding series for new subscribers Abandoned cart and browse abandonment reminders Post-purchase follow-ups and re-engagement campaigns List Hygiene Maintain the health and accuracy of the subscriber database by regularly cleaning lists processing opt-outs and managing bounces 4 Analysis Reporting and Optimization Track Key Metrics Monitor real-time and post-campaign performance across all key metrics Deliverability Bounce rate spam complaint rate and sender reputation Engagement Open Rate target 20-25 Click-Through Rate target 2-5 and Click-to-Open Rate CTO Conversion Conversion Rate target 1-3 and revenue attribution Performance Reporting Generate detailed reports and present data-driven insights and actionable recommendations to stakeholders on campaign ROI and subscriber behavior Optimization Continuously refine the email strategy based on analytical findings and test results to improve engagement and conversion rates 5 Compliance and Deliverability Legal Compliance Ensure all campaigns strictly adhere to international email marketing regulations including the GDPR General Data Protection Regulation and the CAN-SPAM Act particularly concerning obtaining consent and providing explicit opt-out options Deliverability Management Monitor technical elements like SPF DKIM and DMARC to maintain a high sender reputation and ensure emails land in the inbox not the spam folder Key Skills and Qualifications Skill CategoryExamplesTechnical SkillsProficiency in Email Service Providers e g HubSpot Klaviyo basic HTML CSS for email customization Google Analytics and CRM systems e g Salesforce Soft SkillsExcellent written communication and copywriting strong attention to detail analytical thinking creativity and project management abilities Foundational KnowledgeUnderstanding of A B testing audience segmentation customer lifecycle marketing and regulatory compliance Job Type Full-time Pay 20 000 00 - 25 000 00 per month Work Location In person