Description About Snapscale Snapscale is a HIPAA-compliant managed outsource staffing solution serving healthcare practices and other industries in the U S Our focus is delivering top-tier virtual staffing with white-glove service We are seeking a highly skilled senior-level Sales Digital Marketing Assistant to support our growth initiatives across digital channels and assist in lead generation and sales engagement Role Overview We are looking for a strategic and tech-savvy skilled who can seamlessly blend digital marketing expertise with proactive sales support This role requires someone who can creatively source identify and connect with potential leads online not just by scraping data but by diving deep into social media groups forums and industry-specific communities In addition to organic outreach and lead nurturing you ll also manage paid digital ad campaigns across Facebook Google Ads and LinkedIn from setup and targeting to performance reporting and optimization The ideal candidate thrives in ambiguity knows how to find the right audience and isn t afraid to dig deep to identify high-value targets Key Responsibilities Social Media Lead Generation Identify and join niche industry groups where potential clients are active e g Facebook Groups LinkedIn Groups Reddit threads Slack communities Quora Create and manage outreach strategies to engage these communities without being spammy Research and source contact information from company lists CRM exports and lead sheets then match or find them via LinkedIn Facebook etc Monitor trending discussions in relevant online communities and insert Snapscale into the conversation where appropriate Sales Support Prospect Engagement Assist sales team with LinkedIn outreach message sequencing and custom connection requests Follow up with leads via email LinkedIn and CRM tools based on sales priorities Maintain and update prospect lists in CRM with latest interaction data and notes Set up reminders and nudges for sales reps to follow through on warm leads Marketing Campaign Execution Repurpose blog content webinars and client testimonials into short-form social content Schedule and post consistent updates across Snapscale s LinkedIn and Facebook pages Help build mini lead-gen funnels via organic strategies e g free downloads in groups poll engagement question-based outreach Work closely with the marketing and design team to launch micro-campaigns around specific industries e g Physical Therapy Optometry DPC clinics Digital Advertising Set up and manage paid advertising campaigns across Facebook Google Ads and LinkedIn Define campaign goals audiences and creatives continuously monitor and optimize for performance Report on ad spend engagement metrics cost-per-lead CPL and conversion rates to guide strategy A B test ad creatives and landing pages to improve results over time Requirements Marketing Tools Technologies CRM Go High Level GHL or HubSpot preferred Social Tools LinkedIn Sales Navigator Facebook Group Tools Phantombuster or TexAu Hootsuite or Buffer Research Tools Apollo ZoomInfo Lusha Hunter io Skrapp Content Tools Canva ChatGPT Copy ai or similar for message templates Ad Platforms Facebook Ads Manager Google Ads LinkedIn Campaign Manager Productivity Google Workspace Slack Trello or Monday com Required Knowledge and Experience 5 years of experience in B2B digital marketing lead generation or sales support Demonstrated success running paid digital advertising campaigns across major platforms Deep understanding of social selling community-led growth and cold outreach Proven experience targeting niche industries ideally in healthcare Physical Therapy Optometry etc Familiarity with how healthcare clinics and their owners communicate online Excellent written English for social messaging engagement posts and email follow-ups Highly independent organized and resourceful expected to find and own your own tactics Bonus Skills Experience managing or supporting U S sales teams Familiarity with HIPAA compliance and working with U S -based healthcare businesses Experience launching organic and paid micro-campaigns in niche B2B verticals