Key Responsibilities Develop and implement marketing strategies to drive brand awareness sales and market share Lead product launches advertising campaigns and promotional activities Oversee ATL BTL and digital marketing initiatives for FMCG products Conduct market research and competitor analysis to identify trends and opportunities Collaborate with sales and distribution teams to design retail promotions and trade marketing activities Manage agency vendor relationships for creative media buying and campaign execution Monitor consumer insights pricing trends and product performance Plan and optimize marketing budgets for maximum ROI Drive packaging branding and merchandising strategies Prepare and present MIS reports and marketing analytics to management Requirements Required Skill Sets Strong knowledge of marketing consumer behavior and retail dynamics Expertise in brand management trade marketing and product positioning Proficiency in digital marketing tools SEO SEM and social media marketing Experience in managing ATL BTL campaigns Strong analytical strategic thinking and problem-solving skills Excellent communication negotiation and leadership abilities Perks MarketingManager Marketing BrandManagement TradeMarketing FMCGJobs MarketingCareers ConsumerInsights ATL BTL DigitalMarketingFMCG ProductLaunch FMCGIndustry SalesAndMarketing FMCGMarketingManager BrandBuilding

📌 Marketing Manager (Madurai)
🏢 Smart Work Consultants
📍 Madurai