optimiseAbout Prachaar Craft Prachar Craft is a dynamic marketing agency in Bengaluru specializing in digital strategies content creation and brand development for clients across industries We drive results through data-backed campaigns on Google Meta and YouTube Join us to scale brands with precision performance marketing Job Summary We re hiring a Performance Marketing Specialist to own paid campaigns optimise ROAS and generate leads for client portfolios You ll focus on platforms like Google Ads Meta Ads and YouTube turning data into high-performing strategies If you love A B testing and hitting KPIs this role is for you Key Responsibilities Plan launch and manage paid campaigns across Google Ads Search Performance Max Shopping Meta Ads and YouTube for lead gen e-commerce and brand awareness Analyse performance data using Google Analytics Facebook Insights and tools like Google Tag Manager to optimize budgets and scale winners Conduct A B testing on creatives audiences and funnels to boost CTR conversions and ROAS Collaborate with content and creative teams to align ads with brand strategy and produce high-converting assets Report weekly monthly insights to clients via dashboards Google Data Studio Looker Studio forecasting trends and recommending pivots Stay ahead of platform updates algorithm changes and Indian market trends e g festive campaigns regional targeting Requirements Proven track record managing 5L monthly ad spends with strong ROAS CPA results share case studies or portfolio Expertise in Google Ads Meta Business Manager Google Analytics 4 certifications Google Meta Blueprint a big plus 2 years in performance marketing for agencies or brands real estate restaurant campaign experience advantageous Bengaluru-based data-driven mindset and ability to thrive in fast-paced client environments Bonus Knowledge of YouTube Ads LinkedIn or emerging platforms like WhatsApp Flows Job Types Full-time Permanent Pay 20 000 00 - 35 000 00 per month Perks Paid sick time Paid time off Work Location In person