Role Head of Marketing Business Development Experience 8 to 10 Years CTC upto 12 LPA Industry Media OTT Digital Content Location Chennai Reporting To Executor Founder CEO Growth Path Chief Marketing Officer CMO JD We are seeking a senior Distribution Marketing leader to drive audience growth brand visibility and revenue outcomes for a fast-growing OTT media platform This role combines user acquisition distribution partnerships brand strategy and growth marketing with a clear pathway to the CMO position The ideal candidate will have proven experience in OTT digital media consumer internet or subscription-led businesses and the ability to balance creative storytelling with performance-driven growth DETAILED KEY RESULT AREAS KRAs KRA 1 Growth Strategy User Acquisition Objective Drive scalable audience growth across platforms Responsibilities Define and execute overall user acquisition and growth strategy Identify and optimize acquisition channels paid organic partnerships Build and manage acquisition funnels across platforms Collaborate with Tech and Retention teams on growth experiments KPIs Monthly Active Users MAU growth rate X QoQ Customer Acquisition Cost CAC within target benchmarks Channel-wise ROI improvement QoQ Conversion rate from installs visits to sign-ups industry benchmark KRA 2 Distribution Partnerships Platform Growth Objective Expand reach through strategic distribution channels Responsibilities Build partnerships with telcos OEMs app stores aggregators and platforms Manage app store presence and optimization ASO Drive distribution deals that improve reach and visibility Monitor performance of all distribution channels KPIs Number of active distribution partnerships signed contribution of partnerships to total users App store ranking improvement category-wise Cost per acquisition via partnerships benchmark KRA 3 Brand Strategy Market Positioning Objective Build a robust differentiated OTT brand Responsibilities Define brand positioning messaging and tone of voice Lead brand campaigns across digital and offline channels Ensure brand consistency across content platforms and communication Collaborate with Content team on brand-led storytelling KPIs Brand awareness lift survey digital metrics Share of voice across key platforms Brand recall and preference scores Campaign effectiveness score target benchmark KRA 4 Performance Marketing Marketing ROI Objective Maximize marketing efficiency and ROI Responsibilities Own and optimize paid marketing budgets and performance Track and improve ROI across all paid campaigns Work with Finance to optimize spend and reduce wastage Drive experimentation and continuous optimization KPIs Marketing ROI target threshold Cost per Install CPI Cost per Lead CPL reduction QoQ Paid campaign conversion rate improvement QoQ Budget utilization efficiency 95 KRA 5 Go-To-Market GTM Content Launches Objective Ensure successful launches of content and features Responsibilities Design and execute GTM strategies for new content launches Coordinate with Content Tech and PR teams Drive audience engagement during launches Measure post-launch performance and insights KPIs Launch adoption rate within first 30 days Engagement uplift post launch GTM execution adherence - 100 Launch ROI vs forecast KRA 6 Data-Driven Marketing Insights Objective Enable data-led growth decisions Responsibilities Track user behavior funnel performance and campaign data Work closely with analytics and tech teams Translate data into actionable growth strategies Define success metrics for all marketing initiatives KPIs Funnel conversion improvement QoQ Experiment success rate 30-40 Actionable insights adoption by leadership 70 Marketing dashboard accuracy - 100 KRA 7 Leadership Team Building CMO Readiness Objective Build a scalable marketing function Responsibilities Build mentor and lead marketing and distribution teams Define team structure roles and capabilities Establish processes for scale and governance Prepare to transition into full CMO role KPIs Team productivity and capability score 85 Marketing team attrition industry benchmark Stakeholder satisfaction score 4 5 Leadership readiness assessment target score Qualifications Experience MBA in Marketing Business or equivalent experience 10-14 years of experience in growth marketing or distribution Proven experience in OTT media consumer internet or subscription businesses Strong understanding of performance marketing branding and partnerships Key Skills Competencies Growth mindset with strong analytical capability Strategic storytelling and brand leadership Deep understanding of digital acquisition and funnels Ability to work with founders and CXO leadership Why Join Us Opportunity to define growth and brand strategy from the ground up High ownership role with clear path to CMO Exposure to large-scale audience growth challenges Job Type Full-time Pay Up to 1 200 000 00 per year Benefits Paid sick time Work Location In person

📌 Head Of Marketing And Business Development (Tamil Nadu)
🏢 Yaali Dream Works
📍 Tamil Nadu