About the Company WebMD Health Corp an Internet Brands Company is the leading provider of health information services serving patients physicians health care professionals employers and health plans through our public and private online portals mobile platforms and health-focused publications The WebMD Health Network includes WebMD Health Medscape Jobson Healthcare Information prIME Oncology MediQuality Frontline QxMD Vitals Consumer Services MedicineNet eMedicineHealth RxList OnHealth Medscape Education and other owned WebMD sites WebMD Medscape CME Circle Medpulse eMedicine MedicineNet theheart org and RxList are among the trademarks of WebMD Health Corp or its subsidiaries We foster a culture of collaboration innovation and impact and we re committed to a diverse and inclusive workplace where all team members feel valued and empowered to thrive All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status For Company details visit our website www webmd com About the Role We are seeking an exceptional Newsletter Writer Editor to own the voice of our consumer email communications In this role you will be the bridge between complex health information and our audience translating medical insights into engaging accessible and actionable daily content While this role sits within the marketing team the primary focus is writing You are a storyteller first and a marketer second You understand how to craft subject lines that demand to be opened and body copy that keeps readers scrolling You will be responsible for curating and writing multiple newsletters per week ensuring that every word aligns with WebMD s trusted tone while driving meaningful engagement The ideal candidate has a background in journalism copywriting or editorial content and possesses a unique flair for making health topics relatable and interesting Key ResponsibilitiesContent Creation Copywriting Write edit and curate daily and weekly newsletters for a US audience You will produce high-volume high-quality copy that includes catchy headlines engaging pre-headers and digestible body summaries Editorial Curation Select the most relevant articles news and features from the WebMD network to present to our audience ensuring a mix of timely news and evergreen health tips Voice Tone Management Maintain a consistent brand voice that is empathetic authoritative and accessible You must be able to translate complex medical jargon into consumer-friendly language without losing accuracy Subject Line Optimization relentlessly craft and A B test subject lines to maximize Visit Rates using creativity and psychological triggers to stand out in crowded inboxes Editorial Calendar Management Manage the writing schedule and content pipeline to ensure timely delivery of all newsletter assets Collaboration Work closely with editorial and marketing managers to align content themes with broader marketing initiatives ensuring a unified brand voice and seamless execution of campaign strategies Required Qualifications2 years of professional writing experience Journalism Copywriting or Content Marketing with a specific portfolio demonstrating newsletter or short-form digital content Exceptional English writing and editing skills You have a mastery of grammar syntax and style AP Style preferred with an eagle eye for typos Ability to synthesize complex information Experience taking dense or technical source material preferably medical health and rewriting it for a general US audience Headline writing expertise You know the difference between a clever headline and a click-bait headline and you know how to write for high click-through rates CTR Deadline-driven Ability to write high-quality copy at a rapid pace to meet daily deployment schedules Self-starter with a desire to ask questions learn and adapt the editorial voice based on performance data Excellent communication and interpersonal skills to collaborate with global teams Preferred QualificationsExperience in the Healthcare Wellness industry Familiarity with health topics medical compliance or science writing is a major plus Experience using Generative AI tools ChatGPT Google AI etc as an assistant for ideation and outlining not replacing final output Familiarity with email platforms ESPs like Salesforce Marketing Cloud ExactTarget for content staging Experience with project management tools Workfront YouTrack

📌 Medical Promo Writer (Maharashtra)
🏢 WebMD
📍 Maharashtra