This role is for one of the Weekday s clients Min Experience 3 years Location Pune JobType full-time We are seeking a dynamic and results-driven Marketing Manager with strong expertise in B2B marketing event management and LinkedIn-driven brand building This role is ideal for someone who understands how to position a brand in competitive markets craft compelling narratives for business audiences and execute high-impact marketing programs that support revenue brand visibility and lead generation Requirements Key Responsibilities 1 B2B Marketing Strategy Execution Develop and implement data-driven B2B marketing strategies to drive brand awareness demand generation and pipeline growth Execute integrated marketing campaigns across digital channels including email social content webinars product launches partnerships and account-based marketing ABM Work closely with sales teams to align on ICP messaging lead handoff and campaign performance Build targeted marketing assets such as case studies pitch decks solution briefs blogs videos and thought-leadership content Conduct competitive benchmarking audience research and campaign performance analysis to optimise marketing efforts 2 Event Management Execution Plan organise and execute high-quality B2B events including conferences exhibitions webinars roundtables partner events and internal brand events Manage end-to-end event planning concept creation budgeting vendor coordination logistics speaker management registration audience acquisition and event-day operations Build event calendars ensure timely promotions and design event marketing campaigns that drive maximum attendance and engagement Track event leads measure ROI and ensure post-event follow-ups with sales and marketing automation teams Ensure brand consistency across all event materials including booths collateral presentations and digital assets 3 LinkedIn Marketing Social Media Management Own the company s LinkedIn presence content strategy posting calendar engagement and analytics Create high-quality content tailored for LinkedIn including thought leadership posts carousels video snippets event announcements customer stories hiring updates and industry-relevant content Run organic and paid campaigns for brand visibility hiring product awareness and lead generation Engage with industry communities influencers and relevant business networks to strengthen brand credibility Track LinkedIn performance metrics and provide insights to improve content quality and reach Additional Responsibilities Collaborate with product sales design and leadership teams to maintain messaging consistency Manage external agencies freelancers vendors and event partners as required Monitor marketing budgets optimise spends and ensure cost-effective execution Leverage marketing tools such as HubSpot Zoho Salesforce Marketo Google Analytics Canva or similar platforms Prepare weekly monthly reports on campaign performance lead funnel health social media metrics and event ROI Required Skills Qualifications 3-6 years of hands-on experience in B2B marketing event management and LinkedIn-focused marketing roles Strong copywriting storytelling and content creation abilities Expertise in planning and executing digital and physical B2B events Solid understanding of B2B buyer journeys demand generation and sales alignment Proficiency with marketing automation tools CRM platforms analytics tools and social media tools Excellent project management communication stakeholder coordination and time-management skills Ability to work in quick-paced growth-oriented environments

📌 Marketing Manager (Pune)
🏢 Weekday AI
📍 Pune