Role Overview As a Performance Marketing Specialist you will be responsible for planning executing optimizing and reporting on paid digital campaigns across multiple performance channels Your core focus will be driving high-quality traffic increasing customer acquisition and optimizing Return on Ad Spend ROAS across platforms such as Meta Google and others Key Responsibilities Plan and manage end-to-end performance marketing campaigns paid search paid social display retargeting YouTube affiliate etc Execute paid media strategies that drive conversions sales and customer lifetime value Monitor daily campaign performance analyze data and implement optimizations for improved performance CTR CPA ROAS Collaborate with creative and content teams to develop effective ad creatives and landing pages tailored to each channel Conduct A B testing on ad creatives audiences landing pages and bidding strategies Manage and optimize budgets in alignment with business goals and customer acquisition targets Use tools like Google Analytics Meta Ads Manager and other attribution platforms to track analyze and report on performance metrics Stay updated with the latest trends tools and best practices in performance marketing and the skincare beauty industry Coordinate with retention marketing email SMS loyalty teams to ensure full-funnel alignment Job Types Full-time Permanent Pay 12 824 16 - 48 518 02 per month Perks Paid sick time Work Location In person

📌 Performance Marketing Specialist (New Delhi)
🏢 Vinr wellness india
📍 New Delhi