Job Title - Digital Marketing Meta Ads Specialist Location - Lavelle Road Bengaluru Karnataka Role Overview We are seeking an experienced and results-driven Digital Marketing Meta Ads Specialist to manage optimize and scale paid social campaigns primarily on Meta platforms The ideal candidate will also contribute to broader digital marketing efforts SEO content analytics etc and drive measurable ROI This is a hands-on role based in our Lavelle Road office Key Responsibilities Paid Social Meta Ads Primary Focus Plan create launch monitor and optimize ad campaigns on Facebook Instagram and other Meta properties Perform audience research segmentation and targeting lookalikes custom audiences A B testing Design and test ad creatives images videos carousel copy in collaboration with designers and content team Monitor campaign metrics CTR CPC CPM ROAS CAC conversions etc analyze performance and iteratively optimize Manage budgets and pacing ensuring efficient spend and meeting targets Scale successful campaigns while maintaining performance metrics Broader Digital Marketing Support or lead other paid channels Google Ads LinkedIn Ads YouTube etc as needed Work with SEO content teams to support organic growth Manage landing pages conversion funnels and CRO conversion rate optimization Track report and interpret digital marketing metrics via analytics tools Google Analytics GA4 Meta Ads Manager etc Provide regular performance reports and actionable insights to stakeholders Stay updated on industry trends algorithm changes and new ad formats features Collaborate with cross-functional teams creative sales product to align marketing efforts Requirements Qualifications Bachelor s degree in Marketing Business or related field or equivalent experience 2-5 years of hands-on experience managing Meta Facebook Instagram ad campaigns for B2C or B2B Proven track record of scaling paid social campaigns with strong ROAS KPI performance Experience with A B testing creative testing and optimization techniques Solid understanding of digital marketing mix SEM SEO display email social Proficiency in analytics tools Google Analytics GA4 Meta Ads Manager reporting dashboards Strong data analysis skills ability to derive insights and make data-driven decisions Positive communication collaboration skills capable of coordinating with creatives content product and sales teams Ability to work in a fast-paced environment manage multiple campaigns and meet deadlines Up-to-date with the latest trends and updates in social media advertising privacy changes e g iOS updates etc Contact - (phone hidden) Job Type Full-time Pay 30 000 00 - 60 000 00 per month Work Location In person

📌 Digital Marketing Manager (Karnataka)
🏢 Ministry of Skin
📍 Karnataka