Department Digital Marketing Reports To Head of E-Commerce Location Surat Employment Type Full-Time Position Summary We are seeking an experienced and detail-oriented SEO Specialist with a deep understanding of digital marketing in the jewellery and luxury retail segment The role requires a data-driven and strategic mindset to improve organic search rankings grow website traffic and drive qualified leads and conversions through SEO best practices The ideal candidate will have prior experience optimizing e-commerce platforms in the jewellery or lifestyle industry and will possess a blend of technical on-page off-page and content-focused SEO skills This role is performance-oriented and structured around Key Responsibility Areas KRAs and Key Performance Indicators KPIs to drive accountability and success Key Responsibility Areas KRAs and Key Performance Indicators KPIs 1 On-Page SEO Optimization KRA Ensure all on-page elements such as title tags meta descriptions header tags product descriptions image alt attributes and internal linking are optimized for search visibility KPI Improvement in target keyword rankings increase in organic impressions and click-through rate CTR enhanced page load speed and improved Core Web Vitals scores 2 Keyword Research and Strategy Development KRA Conduct in-depth keyword research focused on high-conversion search terms relevant to fine jewellery bridal collections and seasonal collections Develop and implement keyword targeting strategies across product and content pages KPI Growth in organic traffic for target keywords increased search engine visibility and higher conversion rates from organic channels 3 Content Strategy and SEO Copywriting KRA Collaborate with content and creative teams to develop optimized landing pages blog articles buying guides and product category content aligned with brand tone and SEO strategy KPI Number of SEO-optimized content pieces published improved engagement metrics time on page bounce rate and increased traffic to content pages 4 Technical SEO Implementation KRA Ensure that the website adheres to technical SEO best practices including crawlability indexability schema markup canonicalization mobile optimization and site speed KPI Reduction in crawl errors and technical issues via SEO audit tools successful implementation of structured data enhanced mobile usability and overall site health improvements 5 Link Building and Off-Page SEO KRA Develop a robust off-page SEO strategy including link-building campaigns influencer collaborations digital PR and backlink acquisition from high-authority domains relevant to the jewellery luxury industry KPI Number of quality backlinks acquired monthly growth in domain authority and increase in referral traffic from external sources 6 Local SEO Optimization KRA Optimize brand presence for local search through Google Business Profile GBP management local listing accuracy customer reviews and geo-targeted content for physical store locations KPI Improved local rankings increased store visits if measurable and enhanced performance on GBP calls direction requests website clicks 7 E-Commerce SEO Product Category Pages KRA Optimize individual product pages filters faceted navigation and category structure for better visibility and user experience on the e-commerce platform KPI Increase in indexed product category pages higher conversion rates from organic search and improved organic sales 8 Competitor Market Analysis KRA Perform regular SEO benchmarking and analysis of direct competitors and industry leaders to identify gaps and opportunities in keyword strategy backlink profiles and content KPI Insights implemented from competitive analysis visible improvements in market share metrics and outperforming competitors in priority keyword rankings 9 Performance Tracking and Reporting KRA Monitor SEO performance metrics using tools such as Google Analytics Google Search Console SEMrush Ahrefs etc Generate monthly performance reports with actionable insights KPI Timely and accurate reporting continuous improvement in organic KPIs and data-driven decision-making support for the digital team 10 Collaboration and Execution Support KRA Coordinate with design development merchandising and content teams to ensure smooth execution of SEO initiatives aligned with campaign goals and seasonal launches KPI Timely implementation of SEO recommendations reduction in SEO-related errors or delays and overall contribution to campaign effectiveness Qualifications and Experience Bachelor s degree in Marketing Communications IT or a related field Minimum 5 years of hands-on SEO experience preferably in e-commerce or the jewellery luxury sector Strong expertise with SEO tools Google Search Console GA4 Ahrefs SEMrush Screaming Frog etc Working knowledge of HTML CSS and JavaScript for SEO purposes Familiarity with CMS platforms such as Shopify Magento or WooCommerce Analytical mindset with attention to detail and performance tracking Excellent verbal and written communication skills Desirable Attributes Passion for jewellery fashion or luxury goods Understanding of seasonal and occasion-based buying behavior e g weddings festivals gifting Ability to manage multiple projects in a fast-paced environment Proactive results-driven and team-oriented personality Job Types Full time Permanent Pay 25 000 00 - 35 000 00 per month Work Location In person

📌 Seo Specialist – Jewellery Industry (Gujarat)
🏢 Svaraa Jewels
📍 Gujarat