Community Manager - Offline Community Building Habuild - Hybrid Gurgaon About This Role We re looking for someone to take Habuild offline and bring it closer to our community building hyper-local communities where our members don t just practice yoga online but meet bond and spread the word in their own neighborhoods This is not a sales role This is about creating belonging and brand love through real-world engagement You ll design and run meet-ups activate word-of-mouth and make Habuild visible in people s lives beyond the screen Why This MattersCommunity as a moat Our biggest strength is the connection people feel when practicing together Offline this grows even stronger Retention lever People who meet in-person attend more stay longer and feel Habuild is theircommunity Word of mouth Nothing beats a friend or neighbor saying Come join me This role ensures that spark spreads Brand love Merchandise rituals and stories make the Habuild experience tangible and memorable What Success Looks Like We keep metrics simple and focused Input MetricsNumber of Habuild community meet-ups held per month Number of members attending offline gatherings Number of word-of-mouth touchpoints activated referrals merchandise usage local buzz Output Metrics Measurable increase in brand love social mentions testimonials NPS from attendees Outcome MetricsHigher retention among paid users who attend offline meet-ups Higher attendance rates for daily weekly online sessions from offline-engaged members Your ResponsibilitiesCommunity ActivationOrganize and scale hyper-local meet-ups for Habuild community members parks RWAs cultural spaces Create playbooks so community members themselves can run meet-ups Integrate offline rituals chai circles post-yoga chats festivals Word-of-Mouth MerchandiseDesign and distribute light-touch and innovative merchandise to drive visibility Capture and amplify stories from community events into WhatsApp social and PR Retention EngagementTrack attendance of paid members who attend offline events and measure uplift vs control group Work closely with the product content team to feed offline learnings back into the online experience Ops ReportingBuild dashboards for input output metrics meet-ups attendance WOM triggers Own budgets and logistics for offline activations Your First 90 DaysMonth 1 Map top 5 cities for offline activation run pilot meet-ups and design the Habuild meet-up playbook Month 2 Launch merchandise program integrate referral nudges into offline gatherings Month 3 Scale to at least 2 events per week per top city show retention attendance uplift among participants You ll Be Great at This If You Have built or scaled community programs before offline or hybrid Understand how to motivate people to show up and keep showing up Can turn cultural rituals chai festivals family gatherings into community moments Are scrappy with ops budgets and vendors Believe in Habuild s mission of building healthier happier lives Interview Process During our conversation we ll discuss Your past experience in offline community building How you d measure success of offline meet-ups Your ideas for turning meet-ups into retention levers Your experience scaling events and managing vendors budgets Compensation Next Steps This is a full time on-site role with competitive compensation and performance-based variables If building real-world communities excites you we d love to connect

📌 On-ground Community manager (Haryana)
🏢 Habuild HealthTech Private
📍 Haryana