Job Summary We are seeking an experienced and results-driven Marketing Manager to lead and execute 360 marketing campaigns that integrate both ATL Above The Line and BTL Below The Line strategies The ideal candidate will be responsible for creating holistic marketing plans increasing brand awareness driving consumer engagement and generating demand across multiple touchpoints Key Responsibilities Strategy Planning Develop and implement 360 integrated marketing campaigns aligned with brand and business goals Collaborate with internal teams and agencies to create a cohesive strategy combining ATL TV radio print OOH and BTL events activations trade marketing digital etc Conduct market research to identify consumer trends competitor activities and current opportunities Execution Management Lead the execution of ATL campaigns including media planning buying and performance tracking Oversee BTL activities such as roadshows in-store promotions exhibitions experiential marketing and POS material deployment Coordinate with creative media digital and PR agencies to deliver high-impact campaigns on time and within budget Manage the marketing calendar and ensure timely roll-out of campaigns across channels Performance Monitoring Track measure and analyze campaign effectiveness using key performance indicators KPIs Optimize campaigns based on insights and learnings to improve ROI Prepare and present detailed post-campaign reports and recommendations Team Stakeholder Collaboration Lead and mentor junior marketing team members Liaise with cross-functional teams including Sales Product and Finance to ensure alignment Build strong relationships with external vendors and partners Job Types Full-time Permanent Pay 50 000 00 - 64 000 00 per month Work Location In person