Skill required Marketing Operations - Salesforce Marketing Cloud Designation Campaign Management Manager Qualifications Any Graduation Years of Experience 7 to 9 years About Accenture Accenture is a global professional services company with leading capabilities in digital cloud and security Combining unmatched experience and specialized skills across more than 40 industries we offer Strategy and Consulting Technology and Operations services and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers Our 699 000 people deliver on the promise of technology and human ingenuity every day serving clients in more than 120 countries We embrace the power of change to create value and shared success for our clients people shareholders partners and communities Visit us at www accenture com What would you do Help balance increased marketing complexity and diminishing marketing resources Drive marketing performance with deep functional and technical expertise while accelerating time-to-market and operating efficiencies at scale through Data and Technology Next Generation Content Services Digital Marketing Services Customer Engagement and Media Growth Services You will help design implement manage Salesforce Marketing Cloud a customer relationship management CRM platform for marketers that allows them to create and manage marketing relationships and campaigns with customers You will help incorporate incorporates integrated solutions for customer journey management email mobile social web personalization advertising content creation and management and data analysis What are we looking for oSalesforce Marketing Cloud Expertise In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features including Journey Builder Automation Studio Email Studio Content Builder and Audience Builder oMarketing Automation Experience Proven track record of successfully implementing and managing marketing automation campaigns including audience segmentation journey creation and analytics oCRM Integration Experience in integrating Salesforce Marketing Cloud with CRM systems e g Salesforce Microsoft Dynamics to ensure seamless data flow oAMPscript and SQL Proficiency in AMPscripts and SQL to customize email content create complex data filters and perform advanced data manipulations oTeam Leadership Solid leadership skills to guide and mentor a team of SFMC developers and administrators oProblem-Solving Ability to analyze complex technical issues identify root causes and propose effective solutions oCommunication Skills Excellent communication and interpersonal skills to collaborate with marketing teams IT and other stakeholders oWeb Development Knowledge of web development technologies HTML CSS JavaScript to create and customize landing pages and email templates oAPI Integrations Understanding of API integration concepts to facilitate data exchange between SFMC and other platforms oData Analysis and Reporting Proficiency in data analysis and reporting tools e g Tableau Power BI to extract insights and present performance reports oAgile Methodology Familiarity with Agile project management methodologies to drive projects efficiently oPersonalization and Segmentation Experience in creating personalized customer experiences through advanced segmentation strategies Roles and Responsibilities oMarketing Automation Strategy execution oCollaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution workflow for marketing automation strategies using Salesforce Marketing Cloud Technical Leadership oLead a team of SFMC developers and SMEs providing technical guidance support and mentoring Facilitate technical decision-making and ensure adherence to best practices and standards SFMC Implementation oDesign configure and implement various components of SFMC including journeys automation workflows email templates landing pages and data extensions while ensuring scalability and maintainability Integration and Data Management Oversee data integration between SFMC and other systems e g CRM CMS to enable seamless data flow for personalized and targeted marketing campaigns Campaign Execution oCollaborate with marketing teams to execute and optimize marketing campaigns ensuring they are delivered effectively on time and meeting the desired outcomes A B Testing and Analytics oUtilize SFMC s analytical capabilities to set up A B tests track campaign performance and provide actionable insights to improve marketing strategies Security and Compliance oEnsure SFMC implementations adhere to data security and privacy regulations e g GDPR CCPA and internal security policies Troubleshooting and Issue Resolution oAct as the technical escalation point for SFMC-related issues and provide timely resolutions to maintain smooth operations Documentation and Training oCreate technical documentation guidelines and best practices for SFMC usage Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities Stay Updated with SFMC Trends oKeep abreast of the latest updates features and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements Work Orchestration and Data hygiene oFully understand ticketing request management tool and accurately record updates assignments data points timestamps etc to provide seamless experience to both internal and external stakeholders oAdhere to all Desktop Procedures DTPs Standard Operating Procedures SOP along with checklist and other important process document wherever applicable to carry out all required tasks oComplete all required reports so that accurate numbers are reported to both client and leadership Any Graduation About Accenture We work with one shared purpose to deliver on the promise of technology and human ingenuity Every day more than 775 000 of us help our stakeholders continuously reinvent Together we drive positive change and deliver value to our clients partners shareholders communities and each other We believe that delivering value requires innovation and innovation thrives in an inclusive and diverse environment We actively foster a workplace free from bias where everyone feels a sense of belonging and is respected and empowered to do their best work At Accenture we see well-being holistically supporting our people s physical mental and financial health We also provide opportunities to keep skills relevant through certifications learning and diverse work experiences We re proud to be consistently recognized as one of the World s Best Workplaces TM Join Accenture to work at the heart of change Visit us at Equal Employment Opportunity Statement All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by federal state or local law Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process Accenture is committed to providing veteran employment opportunities to our service men and women