We are seeking a performance-driven Digital Marketing Specialist to join our marketing team with a core focus on Paid Marketing channels The ideal candidate will have 1-3 years of hands-on experience managing paid campaigns across platforms such as Google Ads Meta Facebook Instagram and LinkedIn You ll work closely with cross-functional teams to develop execute and optimize high-converting paid media campaigns that drive leads sales and brand growth Key Responsibilities Plan launch and optimize paid campaigns across Google Ads Meta LinkedIn and other relevant platforms Conduct keyword research audience targeting and A B testing to improve ad performance Monitor and analyze campaign performance data adjusting strategies to maximize ROI and meet KPIs Collaborate with the creative team to develop compelling ad copy and visual assets Stay up to date with platform updates algorithm changes and best practices in paid advertising Prepare regular performance reports and deliver actionable insights to stakeholders Assist in budget planning and ensure campaigns stay within allocated spend Qualifications Skills 1-3 years of experience in a digital marketing role with a solid emphasis on paid media Proficiency in platforms such as Google Ads Search Display Meta Ads Manager and LinkedIn Ads Strong analytical skills and experience with tools like Google Analytics Looker Studio formerly Data Studio or similar Basic understanding of conversion tracking pixels and UTM tagging Familiarity with performance marketing metrics CTR CPC CPA ROAS Excellent communication and organizational skills Google Ads or Meta Blueprint certification preferred but not mandatory Job Types Full-time Permanent Pay 200 000 00 - 400 000 00 per year Benefits Paid sick time Paid time off Provident Fund Work Location In person

📌 Digital Marketing-ppc Expertise (Punjab)
🏢 Eminence Technologies
📍 Punjab