We re looking for a result-driven Performance Marketer who can independently plan execute and scale paid marketing campaigns across Google and Meta Facebook Instagram The role involves working across two business verticals MOVE - I Am On The Move A fitness-tech platform offering virtual events running cycling challenges and corporate wellness programs Brand Circus Events A leading event management agency that manages marathons conferences expos and ticketed public events across India Your job is to maximize ROI on ad spends generate qualified leads drive event registrations and grow our digital reach Key Responsibilities Ad Campaign Management Create run and optimize paid ad campaigns on Meta FB IG and Google Ads Search Display YouTube Manage budgets set objectives and monitor daily performance for lead generation ticket sales app installs etc Event Marketing Plan geo-targeted campaigns for city-based events marathons expos to drive registrations Promote virtual events and challenges through strategic targeting and retargeting ROI Optimization Funnel Setup Build and optimize lead funnels using WhatsApp automation ManyChat landing pages etc Minimize cost per lead conversion while improving ROAS and retention Analytics Reporting Set up tracking via Meta Pixel Google Tag Manager and UTM links Prepare weekly reports with campaign insights learnings and suggestions Collaboration Strategy Work with content and design teams to develop ad creatives and landing pages Suggest new growth strategies and campaign ideas based on performance trends Qualifications Skills 2 years of experience in running Meta and Google ad campaigns Proven track record in lead generation and sales through paid ads Strong understanding of ad KPIs CPL CTR ROAS CPA etc Hands-on experience with tools like Google Analytics Meta Ads Manager Knowledge of automation tools like ManyChat Zapier or WhatsApp APIs is a plus Excellent communication reporting and analytical thinking skills Nice to Have Experience in event marketing or fitness wellness-related platforms Understanding of audience behavior in India across Tier 1 2 3 cities What We Offer Diverse projects across virtual and on-ground events Flexible work environment Opportunity to grow with two high-potential brands Performance-based incentives Job Type Full time Pay 15 000 00 - 20 000 00 per month Benefits Paid sick time Supplemental Pay Performance bonus Work Location In person Expected Start Date 01 08 2025